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Prof. Brauer’s book on Corporate Strategy nominated for VHB “Lehr­buchpreis 2022”

The commission “Strategic Management” of the German Academic Association of Business Research (VHB) has nominated the newly edited book “Corporate Strategy: Sustainable Value Creation in Multi-Business Firms” by Prof. Dr. Matthias Brauer and Prof. em. Dr. Guenter Mueller-Stewens for the “Lehr­buchpreis 2022” at the upcoming annual conference of the VHB (8–11 March 2022). The book introduces a management approach – the Corporate Management Model (CMM) – which provides guidance to managers of multi-business firms on how to achieve financial value creation while at the same time considering broader societal and environmental interests.

https://vhbonline.org/vhb4you/wissenschaftsfoerderung/vhb-preise/vhb-preise-2022/lehrbuchpreis-2022

https://shop.schaeffer-poeschel.de/prod/corporate-strategy-governance

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