DE / EN
Dr. Elisa Konya-Baumbach

Dr. Elisa Konya-Baumbach

Assistant Professor at the Chair of Marketing & Innovation

konya-baumbach@bwl.uni-mannheim.de

Chair website

Main fields of research

  • Consumer Psychology & Behavior
  • Marketing & Adoption of Innovations
  • Digital Marketing

Curriculum vitae

2012 Magistra rerum naturalium (MSc in Economic Psychology), University of Vienna
2014 Visiting Research Scholar, Stern School of Business, New York University
2016 Dr. rer. pol. (Ph.D. in Business), University of Mannheim
Since 2016 Assistant Professor of Marketing, University of Mannheim
2017 Visiting Research Scholar, S.C. Johnson School of Management, Cornell University

Selected publications