Beiersdorf Workshop


Winning the digital race: Develop your own digital marketing strategy.

Bye bye TV, hello Internet. The way we do marketing has changed rapidly over the past couple of years. Having endless opportunities in the digital world, how do you find out what’s right for your product and campaign? Working in groups you will develop a digital marketing campaign by defining your target group, what channels you want to use and how, and finally understand your competition to come up with a main communication strategy.

When: October 25, 2018 (4 pm); followed by a joint Dinner @ Engelhorn Dachgarten

Where: “Schloss”, Room O 048

Who: Bachelor and Master students of Business Administration & Culture & Economy can apply.

Language: English

How: Apply with your CV (German or English) until October 15, 2018 to: workshops(at)