Photo credit: Chair of Marketing & Innovation

Visit of Gloria Barczak to the Chair of Marketing & Innovation

This week we welcomed Gloria Barczak, Professor of Marketing & Innovation at D'Amore-McKim School of Business at Northeastern University and former Editor of the JPIM Journal of Product Innovation Management to our Chair of Marketing & Innovation.

In a research talk, she spoke about current trends and developments in innovation research.
Moreover, she talked about her experience as an editor.