We are delighted to welcome Prof. Bryan Lukas from the University of Manchester back to Prof. Homburg's Chair of B2B Marketing, Sales & Pricing at the University of Mannheim this semester!
Prof. Lukas brings his renowned course “Marketing Management Decisions” back to the Faculty of Business Administration and offers Bachelor students a deep insight into the strategic role of marketing in corporate strategy. In this course, students deepen their ability to gather relevant information and learn to make informed marketing decisions.
We appreciate your visit and look forward to working with you!