Corporate volunteering is defined as “employed individuals giving time during a planned activity for an external nonprofit or charitable group or organization”. In fact, more than 90 percent of the Fortune 500 companies engage in varying types of corporate volunteering activities. Companies increasingly engage in these types of activities as they are facing new expectations from potential and existing employees, especially from millennials, and intend to seek new ways to address these expectations to succeed in the war for talent.
In this MOOC, participants will gain a deeper understanding of the topic of corporate volunteering. To this end, the MOOC approaches the issue from three different perspectives: 1) the company that offers the corporate volunteering program, 2) the individual employee volunteer, and 3) the nonprofit organization which is the partner in the volunteering activity. Further, the MOOC clearly goes beyond the academic perspective on the topic. While it looks at the state of the art in academic research from these three perspectives, the MOOC includes various practitioner voices, including managers designing these programs (e.g., from SAP, BASF, or Zalando), individual employees reporting their experiences in such programs, and representatives of nonprofit organizations which have collaborated with corporate volunteers.
After having taken part in this MOOC, participants will have gained a deep understanding of the topic of corporate volunteering from the perspectives of the company, the employee, and the nonprofit organization. Further, they will have developed the necessary skills to plan and design a successful corporate volunteering program.
Join the MOOC and find out more:
Here you find a trailer for the MOOC
Here you find the registration page