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Würth Workshop: The Magic of Sales

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Würth invites you to look into the fascinating world of direct sales. Product show and case study included!

Are you interested in learning...
- how one of the most successful family-owned companies achieves sales growth rates of 21% CAGR since foundation?
- how emotions still play a predominant role in direct sales?
- how the traditional business of trading with tools and materials for tradespeople confronts the challenges posed by digitalization?
- how the world of a sales rep is influenced by the Würth Group's multi-channel strategy?

If you would like to know more about how Würth was able to achieve this kind of success story, we would like to invite you to apply for our sales workshop “The Magic of Sales”.

About the Company
Würth is the world's largest direct sales company, generating 12,7 billion euros with 32, 300 sales reps in more than 80 countries.
Würth is mainly trading with assembly and fastening materials and tools ( > 100,000 products). Würth is 100% family-owned, and with > 20% CAGR of sales, a true entrepreneurial story.

Your Hosts
Martin Schäfer: Managing Director Sales. 41 years with Würth Germany

Dr. Steffen Greubel: Executive Vice President for Strategy, Würth Italy and Spain. Four years with Würth. Previously 14 years with McKinsey & Company.

Application
Würth is looking forward to your application including an up-to-date CV and a short letter of motivation to: workshops@bwl.uni-mannheim.de

Please submit your application before October 17, 2018.

Workshop attendance is limited to 20 MBA and Master students with a business focus (e.g. MMM, MA Culture and Economy/ Business Education/Information Systems...).

The workshop will be held in English.