Industry & Practice

We work closely with companies to foster continuous exchange between research and practice. This approach allows us to identify relevant business questions early, examine them with scientific rigor, and translate findings into actionable management recommendations.

Over the past years, we have collaborated with numerous companies across diverse industries, consulting firms, start-ups, and investors, including Allianz, Boston Consulting Group, Bain & Company, Brose, Deloitte, Dentsply Sirona, PwC, Roche, SAP, and the Schwarz Group.

Our partners benefit from evidence-based analyses, cutting-edge knowledge, cross-industry exchange and transfer, as well as access to highly qualified talent.

Forms of Collaboration

The following collaboration formats provide an overview of typical ways to work with our chair. In addition, we develop tailor-made formats with our partners to address specific challenges.

• Guest lectures in courses
• Workshops, case studies, projects, and company visits with students or doctoral researchers
• Sponsorship of dissertation projects
• Roundtables with representatives from academia, politics, and industry
• Joint studies and surveys on current business questions
• Design and support of A/B tests
• Development of indices (e.g., digitalization or market indices)
• Creation of joint whitepapers and thought-leadership contributions
• Collaborative, long-term fundamental research