Research topics

Our research: What impact do digital technologies have on companies and markets?

We research how digital technologies – including artificial intelligence, digital platforms and analytics – influence business strategies and market structures. Our aim is to understand the economic opportunities and challenges that these technologies bring for companies and markets.

Business Impact: How do information technologies influence business strategies and innovation?

Exemplary research questions:

• How does artificial intelligence influence business performance?
• What determines competitive advantage in digital markets?
• How can companies use A/B testing to optimize new features, advertising and recommendations?

Market Impact: How do information technologies shape market structures and competition?

Exemplary research questions:

• How are large digital platforms (e.g. Amazon, Uber) changing competition?
• What market impact do certain algorithms have on online platforms?
• Are IT regulations (e.g. the Digital Markets Act) achieving their objectives?

Our research provides scientific findings with high social and economic relevance. It helps companies and political decision-makers to position themselves successfully in the digital economy and develop sustainable strategies for the future.