Teaching

In our teaching, we provide in-depth knowledge on digital technologies, digital markets, and strategy. The focus is on economic questions such as: How does artificial intelligence change competition? Which business models are sustainable, and which are under threat? Which strategies succeed in digital markets? And how can companies use data, analytics, data science, and A/B testing to create value and improve decision-making? The goal is to equip students with a deep understanding of how digital technologies affect companies and markets, and how evidence-based strategic decisions can be derived from this.

On the following pages, you will find information about our teaching concept, including the topics covered as well as our didactic approaches and teaching formats.

We also provide an overview of our teaching offerings at the bachelor’s, master’s, and doctoral levels, as well as in MBA and Executive MBA programs. Detailed information on our courses can be found on the subsequent pages and in the university’s internal Portal².

In addition, you will find guidance on writing academic papers as part of seminars and theses, as well as information on the recognition of coursework completed abroad and the preparation of academic references.