News

Our colleague Dr. Aline Lanzrath, currently working as a postdoctoral researcher at the Chair of Business-to-Business, Sales & Pricing at the University of Mannheim, has been awarded the Südwestmetall Sponsorship Award 2024 for her dissertation titled “Talent and Diversity Management in Sales: An ...

QS-Ranking: University of Mannheim among the leaders in the QS World University Ranking 2024! Top 1 in the field of 'Management' and among the top 4 in the category “Social Sciences and Management” in Germany.

“Artificial intelligence in marketing and sales” was the theme of this year's spring conference of the Institute for Market-Oriented Management (IMU). The conference, which was attended by around 200 people, focused on the lively exchange between practice and science.

On March 14, 2024, the Mannheim Institute for Market-Oriented Management (IMU) hosted its annual spring conference on the topic of “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.

Congratulations to our doctoral candidate Janina Riether for receiving the Young Scholar Research Competition Award together with her co-authors Prof. Christian Homburg and alumni Prof. Robin-Christopher Ruhnau!