E-mail: aline.lanzrath uni-mannheim.de
Phone: +49 621 181–1870
Fax: +49 621 181–1556
Address:
L 5, 1 – room 210
68131 Mannheim
Consultation Hours:
Tuesday 3 p.m.–5.30 p.m.
Please send an email to make an appointment.
Since 06/
University of Mannheim, Germany
Research Assistant and Doctoral Student at the Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. Christian Homburg
09/
University of Mannheim, Germany
Business Psychology (M. Sc.), passed with distinction
Focus: Consumer psychology, Organizational psychology
01/
ISCTE-IUL Lisbon, Portugal
Semester abroad (ERASMUS)
09/
University of Mannheim, Germany
Psychology (B. Sc.), passed with distinction
Minor: Marketing and Management
09/
Secondary School Johanneum Homburg Saar, Germany
General Qualification for University Entrance
Baccalauréat général
Since 06/
Accenture, Kronberg, Germany
Strategy Analyst (Part-time)
01/
Aivy UG, Berlin
Freelancer in the field of content marketing and psychometrics
07/
SIGMA GmbH, Mannheim, Germany
Student Employee in the Department Quantitative Market Research
07/
HUMANOO (HR Start-up Award 2017), Berlin, Germany
Internship in the Department Business Development and Strategic Marketing
04/
Instinct and Reason, Sydney, Australia
Research Consultant in the Department Consumer Insights
09/
Daimler AG, Mercedes-Benz, Rastatt, Germany
Internship in the Department Training and Organizational Development
07/
Institut für Marktforschung (IFM), Mannheim, Germany
Internship in the Department Qualitative and Quantitative Market Research
01/
Psychosoziale Projekte Saarpfalz gGmbH, Homburg, Germany
Internship in the field of Occupational Reintegration
Lanzrath, A., Homburg, C., Ruhnau, R. (2021). Den Wettbewerb um Vertriebstalente gewinnen: Maßnahmen zur Stärkung der Positionierung des B2B-Vertriebs auf dem Arbeitsmarkt. IMU Research Insights, 076. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.
Lanzrath, A., Homburg, C., Ruhnau, R., (2021, October). Talent Management in B2B Sales. Talk at the Swiss Academy of Marketing Science Conference. University of Lucerne, Switzerland.
Salwender, M., Lanzrath, A., & Stahlberg, D. (2022, January). Seeing the World Through a Daughter’s Eyes: The Influence of Taking a Daughter’s Perspective on Father’s Gender-Related Attitudes at Work. Talk at the 20th EAWOP Congress, Glasgow, Scotland.
Lanzrath, A., Homburg, C., Ruhnau, R., (2022, February). Winning the War for Sales Talent. Talk at the American Marketing Association Winter Conference in Las Vegas, United States.
Lanzrath, A., Homburg, C., Ruhnau, R., (2022, May). Fighting the Stigma of Sales – How to Create a Profession of Choice. Talk at theEuropean Marketing Academy Annual Conference in Budapest, Hungary.