Aline Lanzrath, M.Sc.

Academic Staff Member

Aline Lanzrath, M.Sc.

E-mail: aline.lanzrath
Phone: +49 621 181–1870
Fax: +49 621 181–1556

L 5, 1 – room 210
68131 Mannheim

Consultation Hours:
Tuesday 3 p.m.–5.30 p.m.
Please send an email to make an appointment.

  • Educational Background

    Since 06/2019           
    University of Mannheim, Germany
    Research Assistant and Doctoral Student at the Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. Christian Homburg

    09/2016 – 04/2019    
    University of Mannheim, Germany
    Business Psychology (M. Sc.), passed with distinction
    Focus: Consumer psychology, Organizational psychology

    01/2018 – 07/2018    
    ISCTE-IUL Lisbon, Portugal
    Semester abroad (ERASMUS)

    09/2012 – 06/2015    
    University of Mannheim, Germany
    Psychology (B. Sc.), passed with distinction
    Minor: Marketing and Management

    09/2004 – 06/2012    
    Secondary School Johanneum Homburg Saar, Germany
    General Qualification for University Entrance
    Baccalauréat général

  • Work Experience

    Since 06/2021
    Accenture, Kronberg, Germany
    Strategy Analyst (Part-time)

    01/2020 – 01/2022  
    Aivy UG, Berlin
    Freelancer in the field of content marketing and psychometrics

    07/2014 – 06/2019   
    SIGMA GmbH, Mannheim, Germany
    Student Employee in the Department Quantitative Market Research

    07/2018 – 09/2018    
    HUMANOO (HR Start-up Award 2017), Berlin, Germany
    Internship in the Department Business Development and Strategic Marketing

    04/2016 – 07/2016    
    Instinct and Reason, Sydney, Australia
    Research Consultant in the Department Consumer Insights

    09/2015 – 03/2016    
    Daimler AG, Mercedes-Benz, Rastatt, Germany
    Internship in the Department Training and Organizational Development

    07/2015 – 09/2015    
    Institut für Marktforschung (IFM), Mannheim, Germany
    Internship in the Department Qualitative and Quantitative Market Research

    01/2014 – 02/2014    
    Psychosoziale Projekte Saarpfalz gGmbH, Homburg, Germany
    Internship in the field of Occupational Reintegration

  • Research Papers

    Lanzrath, A., Homburg, C., Ruhnau, R. (2021). Den Wettbewerb um Vertriebstalente gewinnen: Maßnahmen zur Stärkung der Positionierung des B2B-Vertriebs auf dem ArbeitsmarktIMU Research Insights, 076. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.

    Lanzrath, A., Homburg, C., Ruhnau, R., (2021, October). Talent Management in B2B Sales. Talk at the Swiss Academy of Marketing Science Conference. University of Lucerne, Switzerland.

    Salwender, M., Lanzrath, A., & Stahlberg, D. (2022, January). Seeing the World Through a Daughter’s Eyes: The Influence of Taking a Daughter’s Perspective on Father’s Gender-Related Attitudes at Work. Talk at the 20th EAWOP Congress, Glasgow, Scotland.

    Lanzrath, A., Homburg, C., Ruhnau, R., (2022, February). Winning the War for Sales Talent. Talk at the American Marketing Association Winter Conference in Las Vegas, United States.

    Lanzrath, A., Homburg, C., Ruhnau, R., (2022, May). Fighting the Stigma of Sales – How to Create a Profession of Choice. Talk at theEuropean Marketing Academy Annual Conference in Budapest, Hungary.


  • Miscellaneous

    English, French, Portuguese, Latinum

    Social Commitment
    Tutoring refugees in German
    Social Interaction Leader

    Tennis, Running, Travelling, Skiing

    Academic Research Award (Otto-Selz Preis) for the best master thesis