Aline Lanzrath, M.Sc.

_{Since 06/2019}           
University of Mannheim, Germany
Research Assistant and Doctoral Student at the Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. Christian Homburg

_{09/2016 – 04/2019}    
University of Mannheim, Germany
Business Psychology (M. Sc.), passed with distinction
Focus: Consumer psychology, Organizational psychology

^{01/2018 – 07/2018}    
ISCTE-IUL Lisbon, Portugal
Semester abroad (ERASMUS)

^{09/2012 – 06/2015}    
University of Mannheim, Germany
Psychology (B. Sc.), passed with distinction
Minor: Marketing and Management

^{09/2004 – 06/2012}    
Secondary School Johanneum Homburg Saar, Germany
General Qualification for University Entrance
Baccalauréat général

_{Since 06/2021}
Accenture, Kronberg, Germany
Strategy Analyst (Part-time)

_{01/2020 – 01/2022}  
Aivy UG, Berlin
Freelancer in the field of content marketing and psychometrics

^{07/2014 – 06/2019}   
SIGMA GmbH, Mannheim, Germany
Student Employee in the Department Quantitative Market Research

^{07/2018 – 09/2018}    
HUMANOO (HR Start-up Award 2017), Berlin, Germany
Internship in the Department Business Development and Strategic Marketing

^{04/2016 – 07/2016}    
Instinct and Reason, Sydney, Australia
Research Consultant in the Department Consumer Insights

^{09/2015 – 03/2016}    
Daimler AG, Mercedes-Benz, Rastatt, Germany
Internship in the Department Training and Organizational Development

^{07/2015 – 09/2015}    
Institut für Marktforschung (IFM), Mannheim, Germany
Internship in the Department Qualitative and Quantitative Market Research

^{01/2014 – 02/2014}    
Psychosoziale Projekte Saarpfalz gGmbH, Homburg, Germany
Internship in the field of Occupational Reintegration

Lanzrath, A., Homburg, C., Ruhnau, R. (2021). Den Wettbewerb um Vertriebstalente gewinnen: Maßnahmen zur Stärkung der Positionierung des B2B-Vertriebs auf dem Arbeitsmarkt. IMU Research Insights, 076. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.

Lanzrath, A., Homburg, C., Ruhnau, R., (2021, October). Talent Management in B2B Sales. Talk at the Swiss Academy of Marketing Science Conference. University of Lucerne, Switzerland.

Salwender, M., Lanzrath, A., & Stahlberg, D. (2022, January). Seeing the World Through a Daughter’s Eyes: The Influence of Taking a Daughter’s Perspective on Father’s Gender-Related Attitudes at Work. Talk at the 20^th EAWOP Congress, Glasgow, Scotland.

Lanzrath, A., Homburg, C., Ruhnau, R., (2022, February). Winning the War for Sales Talent. Talk at the American Marketing Association Winter Conference in Las Vegas, United States.

Lanzrath, A., Homburg, C., Ruhnau, R., (2022, May). Fighting the Stigma of Sales – How to Create a Profession of Choice. Talk at theEuropean Marketing Academy Annual Conference in Budapest, Hungary.

Languages
English, French, Portuguese, Latinum

Social Commitment
Tutoring refugees in German
Social Interaction Leader

Interests
Tennis, Running, Travelling, Skiing

Awards
Academic Research Award (Otto-Selz Preis) for the best master thesis