E-mail: aline.lanzrath uni-mannheim.de
Phone: +49 621 181–1870
Fax: +49 621 181–1556
Address:
L 5, 1 – room 210
68131 Mannheim
Consultation Hours:
Tuesday 3 p.m.–5.30 p.m.
Please send an email to make an appointment.
Since 06/2019
University of Mannheim, Germany
Research Assistant and Doctoral Student at the Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. Christian Homburg
09/2016 – 04/2019
University of Mannheim, Germany
Business Psychology (M. Sc.), passed with distinction
Focus: Consumer psychology, Organizational psychology
01/2018 – 07/2018
ISCTE-IUL Lisbon, Portugal
Semester abroad (ERASMUS)
09/2012 – 06/2015
University of Mannheim, Germany
Psychology (B. Sc.), passed with distinction
Minor: Marketing and Management
09/2004 – 06/2012
Secondary School Johanneum Homburg Saar, Germany
General Qualification for University Entrance
Baccalauréat général
Since 06/2021
Accenture, Kronberg, Germany
Strategy Analyst (Part-time)
01/2020 – 01/2022
Aivy UG, Berlin
Freelancer in the field of content marketing and psychometrics
07/2014 – 06/2019
SIGMA GmbH, Mannheim, Germany
Student Employee in the Department Quantitative Market Research
07/2018 – 09/2018
HUMANOO (HR Start-up Award 2017), Berlin, Germany
Internship in the Department Business Development and Strategic Marketing
04/2016 – 07/2016
Instinct and Reason, Sydney, Australia
Research Consultant in the Department Consumer Insights
09/2015 – 03/2016
Daimler AG, Mercedes-Benz, Rastatt, Germany
Internship in the Department Training and Organizational Development
07/2015 – 09/2015
Institut für Marktforschung (IFM), Mannheim, Germany
Internship in the Department Qualitative and Quantitative Market Research
01/2014 – 02/2014
Psychosoziale Projekte Saarpfalz gGmbH, Homburg, Germany
Internship in the field of Occupational Reintegration
Lanzrath, A., Homburg, C., Ruhnau, R. (2021). Den Wettbewerb um Vertriebstalente gewinnen: Maßnahmen zur Stärkung der Positionierung des B2B-Vertriebs auf dem Arbeitsmarkt. IMU Research Insights, 076. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.
Lanzrath, A., Homburg, C., Ruhnau, R., (2021, October). Talent Management in B2B Sales. Swiss Academy of Marketing Science. University of Lucerne, Switzerland.
Salwender, M., Lanzrath, A., & Stahlberg, D. (2022, January). Seeing the World Through a Daughter’s Eyes: The Influence of Taking a Daughter’s Perspective on Father’s Gender-Related Attitudes at Work. Talk at the 20th EAWOP Congress, Glasgow, Scotland.
Lanzrath, A., Homburg, C., Ruhnau, R., (2022, February). Winning the War for Sales Talent. American Marketing Association Winter Conference in Las Vegas, United States.