The seminar thesis is prerequisite for writing a master thesis.
For students who plan to attend to the seminar, the following prerequisites have to be fulfilled in advance or in parallel to the seminar:
Module MKT 510 (or Bachelor class MKT 301).
ATTENTION: MKT 520 (Market Research) is still a prerequisites for the Master Thesis!
Click here for the syllabus.
Click here for the guideline.
Click here for the AMA Reference List Style.
|Announcement of Topics on Chair's Website||24.08.2020|
|Application Period||07.09 – 18.09.2020|
|Announcement of Participation||23.09.2020|
Kick-off Meeting: |
Allocation of Topics and Introduction to Academic Work
|Handover Date of Seminar Papers||23.11.2020-27.11.2020|
|Presentation of Seminar Topics||Week of November 30.11 – 04.12.2020|
A list with all topics in the spring term 2020 can be found here.
For application, please hand in the following as pdf-document(s) to email@example.com:
Please do not apply at the other marketing departments in parallel; the four marketing departments will compare their lists. We expect that every student can participate in one of the offered marketing seminars (MKT 710, MKT 720, MKT 730, MKT 740). Please send all your documents in one PDF file.
Please find more info here.
The grade for the seminar paper accounts for 70%, the one for the presentation for 30% of the seminar's final grade. For passing the seminar a minimal grade of 4.0 in both parts has to be achieved.
For general, chair-spanning questions about the Marketing Seminar please contact Andreas Bayerl.