Gökhan Gecer

Gökhan Gecer, M.Sc.

Gökhan Gecer, M.Sc.

Research associate
University of Mannheim
L 5, 2 – Room 006
68161 Mannheim
Phone:+49.621.181 2660
Fax: +49.621.181 2672
E-mail: ggecer(at)
Consultation hour(s):
by appointment


since 09/2016 University of Mannheim
GESS student and Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus
2013 - 2015 Koç University Graduate School of Sciences and Engineering, Istanbul
Master of Science in Industrial Engineering
2008 - 2013 TOBB University of Economics and Technology, Ankara
Bachelor of Engineering in Industrial Engineering
2004 - 2008 Mersin Science High School, Mersin

Work Experience

Since 09/2017 Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus, University of Mannheim
Research Assistant
2014 - 2015 Koç University, Istanbul, Turkey
Teaching Assistant in Modeling and Simulation, Quantitative Methods for Business and Applied Statistics
09/2012 - 12/2012 The Union of Chambers and Commodity Exchanges of Turkey, Ankara, Turkey
09/2011 - 12/2011 DSK Group GmbH, Stuttgart, Germany
01/2011 - 04/2011
Turkish Aerospace Industries, Ankara, Turkey


Languages English: proficient
Turkish: native
German: intermediate

Research Interests

  • Online selling
  • Multi-channel selling
  • New product marketing


  • Mensa International-The High IQ Society


  • Gecer, Gokhan, Kraus, Florian, and Stahl, Florian (2018), “Maximizing Customer Lifetime Value Through Strategic Channel Management: How To Incentivize Customers To Use Apps Versus Websites”, Proceedings of the Marketing Science Conference 2018, Philadelphia, USA,(June 13-16, 2018)