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Maximilian Gaerth

Maximilian Gaerth, M.Sc.

Maximilian Gaerth, M.Sc.

Research associate
University of Mannheim
L 5, 2 – Room 008-009
68161 Mannheim
Phone: +49.621.181 2658
Fax: +49.621.181 2672
E-mail: mgaerth(at)bwl.uni-mannheim.de
Consultation hour(s):
by appointment

Education

since 01/2016 University of Mannheim Research Associate and Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus
Fall 2017 Yale University Visiting Research Scholar (Advisor: Ravi Dhar)
09/2014 - 08/2015 University of Bath, United Kingdom Master (M.Sc.) in Marketing
09/2011 - 06/2014 University of Mannheim Bachelor (B.Sc.) in Business Administration
09/2013 - 12/2013 Lancaster University, United Kingdom ERASMUS Programme
06/2001 - 06/2010 Bischof-Neumann-Schule, Königstein im Taunus General Qualification for University Entrance (Abitur)

Work Experience

10/2015 - 12/201 Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus, University of Mannheim Research Assistant
08/2014 - 09/2014 Chair of Marketing and Innovation, Prof. Dr. Sabine Kuester, University of Mannheim Research Assistant
03/2014 - 07/2014 Chair of SME Research and Entrepreneurship, Prof. Dr. Michael Woywode, University of Mannheim Research Assistant
06/2013 - 09/2013 BASF SE, Ludwigshafen Internship in Global Product Management
06/2012 - 09/2012 Mister Spex GmbH, Berlin Internship in Entrepreneurship
09/2010 - 07/2011 University of Warwick, United Kingdom Full-Time Volunteering
07/2010 Ferrero Germany GmbH, Frankfurt am Main Internship in Market Research
06/2009 Nestlé Germany AG, Frankfurt am Main Internship in Product Marketing

Skills

Languages English: proficient
French: basic
Latin: Latinum

Research Interests

  • Consumer Behavior
  • Consumer Decision Making

Memberships

  • Association for Consumer Research (ACR)
  • Society for Consumer Psychology (SCP)

Publications

  • Gaerth, Maximilian and Haiming Hang (2016), “Softness in the Ear: How Musical Sophistication Influences the Interaction Between Music and Expected Haptic Softness”, in Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 445-46.