Maximilian Gaerth

Research associate

University of Mannheim
L 5, 2 – Room 008-009
68161 Mannheim

Phone: +49.621.181 2658
Fax: +49.621.181 2672
E-mail: mgaerth(at)bwl.uni-mannheim.de

Consultation hour(s):
by appointment

Education

since 01/2016	University of Mannheim Research Associate and Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus
Fall 2017	Yale University Visiting Research Scholar (Advisor: Ravi Dhar)
09/2014 - 08/2015	University of Bath, United Kingdom Master (M.Sc.) in Marketing
09/2011 - 06/2014	University of Mannheim Bachelor (B.Sc.) in Business Administration
09/2013 - 12/2013	Lancaster University, United Kingdom ERASMUS Programme
06/2001 - 06/2010	Bischof-Neumann-Schule, Königstein im Taunus General Qualification for University Entrance (Abitur)

10/2015 - 12/201	Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus, University of Mannheim Research Assistant
08/2014 - 09/2014	Chair of Marketing and Innovation, Prof. Dr. Sabine Kuester, University of Mannheim Research Assistant
03/2014 - 07/2014	Chair of SME Research and Entrepreneurship, Prof. Dr. Michael Woywode, University of Mannheim Research Assistant
06/2013 - 09/2013	BASF SE, Ludwigshafen Internship in Global Product Management
06/2012 - 09/2012	Mister Spex GmbH, Berlin Internship in Entrepreneurship
09/2010 - 07/2011	University of Warwick, United Kingdom Full-Time Volunteering
07/2010	Ferrero Germany GmbH, Frankfurt am Main Internship in Market Research
06/2009	Nestlé Germany AG, Frankfurt am Main Internship in Product Marketing

Languages

English: proficient
French: basic
Latin: Latinum

Gaerth, Maximilian and Haiming Hang (2016), “Softness in the Ear: How Musical Sophistication Influences the Interaction Between Music and Expected Haptic Softness”, in Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 445-46.