Maximilian Gaerth
Education
| since 01/2016 | University of Mannheim Research Associate and Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus |
| Fall 2017 | Yale University Visiting Research Scholar (Advisor: Ravi Dhar) |
| 09/2014 - 08/2015 | University of Bath, United Kingdom Master (M.Sc.) in Marketing |
| 09/2011 - 06/2014 | University of Mannheim Bachelor (B.Sc.) in Business Administration |
| 09/2013 - 12/2013 | Lancaster University, United Kingdom ERASMUS Programme |
| 06/2001 - 06/2010 | Bischof-Neumann-Schule, Königstein im Taunus General Qualification for University Entrance (Abitur) |
Work Experience
| 10/2015 - 12/201 | Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus, University of Mannheim Research Assistant |
| 08/2014 - 09/2014 | Chair of Marketing and Innovation, Prof. Dr. Sabine Kuester, University of Mannheim Research Assistant |
| 03/2014 - 07/2014 | Chair of SME Research and Entrepreneurship, Prof. Dr. Michael Woywode, University of Mannheim Research Assistant |
| 06/2013 - 09/2013 | BASF SE, Ludwigshafen Internship in Global Product Management |
| 06/2012 - 09/2012 | Mister Spex GmbH, Berlin Internship in Entrepreneurship |
| 09/2010 - 07/2011 | University of Warwick, United Kingdom Full-Time Volunteering |
| 07/2010 | Ferrero Germany GmbH, Frankfurt am Main Internship in Market Research |
| 06/2009 | Nestlé Germany AG, Frankfurt am Main Internship in Product Marketing |
Skills
| Languages |
English: proficient French: basic Latin: Latinum |
Research Interests
- Consumer Behavior
- Consumer Decision Making
Memberships
- Association for Consumer Research (ACR)
- Society for Consumer Psychology (SCP)
Publications
- Gaerth, Maximilian and Haiming Hang (2016), “Softness in the Ear: How Musical Sophistication Influences the Interaction Between Music and Expected Haptic Softness”, in Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 445-46.