DE / EN

Maximilian Gaerth

Dr. Maximilian Gaerth

Dr. Maximilian Gaerth

Postdoctoral Research Fellow
University of Mannheim
L 5, 2 – Room 008–009
68161 Mannheim
Phone: +49.621.181 2658
Fax: +49.621.181 2672
E-mail: mgaerth bwl.uni-mannheim.de
Consultation hour(s):
by appointment

Education

Since 2021 University of Mannheim, Postdoctoral Research Fellow at the Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus
2016 – 2020 University of Mannheim, Doctoral Degree (Ph.D.) in Marketing
Fall 2017 –
Fall 2019
Yale University, Visiting Research Scholar (Advisor: Ravi Dhar)
2014 – 2015 University of Bath, Master (M.Sc.) in Marketing
2011 – 2014 University of Mannheim, Bachelor (B.Sc.) in Business Administration
Fall 2013 Lancaster University, ERASMUS Program

Work Experience

10/2015 – 12/2015 University of Mannheim, Research Assistant at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus
08/2014 – 09/2014 University of Mannheim, Research Assistant at the Chair of Marketing and Innovation, Prof. Dr. Sabine Kuester
03/2014 – 07/2014 University of Mannheim, Research Assistant at the Chair of SME Research and Entrepreneurship, Prof. Dr. Michael Woywode
06/2013 – 09/2013 BASF SE, Internship in Global Product Management
06/2012 – 09/2012 Mister Spex GmbH, Internship in Entrepreneurship
09/2010 – 07/2011 University of Warwick, Full-Time Volunteering
07/2010 Ferrero Germany GmbH, Internship in Market Research
06/2009 Nestlé Germany AG, Internship in Product Marketing

Skills

Languages English: proficient
French: basic
Latin: Latinum

Research Interests

  • Consumer Behavior
  • Judgment and Decision Making

Memberships

  • Association for Consumer Research (ACR)
  • Society for Consumer Psychology (SCP)