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Clarification regarding requirements for writing master thesis in the area Marketing & Sales
We would like to point out that in order to write the Master's thesis in the area Marketing & Sales, it is necessary to successfully complete a seminar at one of the marketing chairs (LS Homburg MKT 710, LS Stahl MKT 720, LS Kuester MKT 730 or LS Kraus MKT 740) and to successfully complete the ...
Application period for Marketing Seminar has started (MKT 7x0)!
The application period for the seminar in the Marketing & Sales Area runs from today until February 7 (12:00 noon). Please note the new application process for the seminars in our Area. Please also note that this is not a first-come-first-serve procedure – all applications received within the ...
New publication of our chair in the Journal of Cleaner Production!
Link to article: authors.elsevier.com/a/1aIqN3QCo9UyBk
NEW! Centralized Application Process for MKT 730 Marketing Seminar
Starting in the Spring Semester 2020, the application process for the MKT 730 Marketing Seminar will be centralized within the Area Marketing & Sales. All information on the application and topic allocation can be found on the page of the Marketing Seminar.
Article on digital innovation adoption published in IJRM
We are happy to announce that our article “Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption” has just been published in the special issue on Digital Business Models in the renowned International Journal of Research in ...