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Area Marketing & Sales
Kuester
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Credit: Chair of Marketing & Innovation
Guest Lecture of Chemovator in MKT 580 Digital Marketing Strategy
Today we could welcomed BASF's business incubator, Chemovator GmbH, for a guest lecture in our course MKT 580 Digital Marketing Strategy. Chemovator's Björn Heinz and Lisa Schneider explained the venture process and how the incubator prepares BASF for digitization. In addition, the Chemovator team ...
Credit: Würth
Sales Workshop with Würth: “The Magic of Sales”
Deadline approaching (October 06, 2019)!
Credit: IMU Mannheim
Save the date – IMU Spring Conference 2020
On March 26, 2020, the Mannheim Institute for Market-Oriented Management (IMU) invites to its annual spring conference on the topic “Turning Data into Insights – Customer Engagement in the Digital Age”. The focus will be on the lively exchange between practice and science. The IMU of the University ...
Credit: Felix Zeiffer
Presentation of Area Marketing & Sales Info Session online!
You can find the presentation of the information event of our Marketing & Sales area here (.pdf).
Credit: Anna Logue
Apply now: IMU Research for Practice Award 2020!
Call for applications for the IMU Research for Practice Award 2020 for excellent marketing, sales, and market-oriented management PhD dissertations! We are looking forward to all submissions until October 31th, 2019. More information: bit.ly/2XkbUeP
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