Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to get more information about the Area Marketing & Sales, the offered courses and the professors, or if you could not attend the event, you can find the ...

On 14 March 2024, the Mannheim Institute for Market-Oriented Management (IMU) invited participants to its annual spring conference with the theme “Artificial Intelligence in Marketing and Sales”. The focus was on a lively exchange between practice and science.

Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!

Call for applications for the IMU Research for Practice Award 2024!