You can find the new topics here.
More information on the seminar course and its requirements can be found here.
Our student Charlotte Halicioglu is currently conducting a study on voice commerce as part of her master's thesis.
We would be delighted if you would take the time to participate. The questionnaire is in German.
In today's lecture of MKT 580 Digital Marketing Strategy we welcomed David Handlos, University of Mannheim alumnus and founder of the Mobile Wallet-Startup Stocard, to a guest lecture.
Stocard's founder and CEO explained why the wallet is the next disruptive platform and how Stocard as a ...
This week our assistant professor Dr. Sergej von Janda received the 'Baden-Württemberg Certificate for Teaching and Learning at University Level' by the state-wide 'Baden-Württemberg Centre for Teaching and Learning (HDZ)'.
The certificate was awardedat the University of Mannheim by Prof. Dr. ...
This week we welcomed Gloria Barczak, Professor of Marketing & Innovation at D'Amore-McKim School of Business at Northeastern University and former Editor of the JPIM Journal of Product Innovation Management to our Chair of Marketing & Innovation.
In a research talk, she spoke about current trends ...