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Photo credit: Felix Zeiffer
New topics for MKT 730 Research Seminar (Prof. Kuester) in Fall 2019 online!

You can find the new topics here. More information on the seminar course and its requirements can be found here.

Photo credit: Xenia Münsterkötter
Photo credit: Chair of Marketing & Innovation
Guest Lecture of David Handlos (Stocard) in MKT 580 Digital Marketing Strategy

In today's lecture of MKT 580 Digital Marketing Strategy we welcomed David Handlos, University of Mannheim alumnus and founder of the Mobile Wallet-Startup Stocard, to a guest lecture. Stocard's founder and CEO explained why the wallet is the next disruptive platform and how Stocard as a ...

Photo credit: Lehrstuhl für Marketing & Innovation
Award ceremony of 'Baden-Württemberg Certificate for Teaching and Learning at University Level' to Dr. Sergej von Janda

This week our assistant professor Dr. Sergej von Janda received the 'Baden-Württemberg Certificate for Teaching and Learning at University Level' by the state-wide 'Baden-Württemberg Centre for Teaching and Learning (HDZ)'. The certificate was awardedat the University of Mannheim by Prof. Dr. ...

Photo credit: Chair of Marketing & Innovation
Visit of Gloria Barczak to the Chair of Marketing & Innovation

This week we welcomed Gloria Barczak, Professor of Marketing & Innovation at D'Amore-McKim School of Business at Northeastern University and former Editor of the JPIM Journal of Product Innovation Management to our Chair of Marketing & Innovation. In a research talk, she spoke about current trends ...