From February 22 to 24, our chair's Dr. Sergej von Janda, Madeline Barth and Markus Welle presented their research to academic peers from all over the world at the 2019 AMA Winter Academic Conference in Austin (TX), USA.
Here you can find more information on their research.
We congratulate the authors on the successful acceptance of the article for publication in the renowned International Journal of Research in Marketing.
The article explains the critical role of trust in adoption decisions for novel business models.
Konya-Baumbach, Elisa, Monika C. Schuhmacher, ...
Exclusive Q&A event on February 25, 2019
From today until 13.02. you can register for the Masters' courses of our chair.
This semester the Chair of Marketing & Innovation offers the courses MKT 580 Digital Marketing Strategy, MKT 621 Global Marketing and MKT 622 Country Manager.
More information about the registration procedure can be ...
Der digitale Kunde: Neuerfindung des Vertriebs- und Kundenbeziehungsmanagements?
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