Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.
|Lecturer||Prof. Dr. Sabine Kuester|
|Type||Seminar (Paper and presentation)|
|Credit Hours||2 SWS|
|Language||English (Seminar thesis can be written in German)|
|Requirements||Module MKT 510 (or Bachelor class MKT 301)|
|Registration||Registration necessary, see syllabus below|
|Selection Criteria||Grades during Master studies|
|Accepted Participants||Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the “Prüfungsausschuss” has to approve this matter)|
Please find the guidelines for the form and content of scientific papers at the chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our chair.
Contact Person Seminar Paper for the Area Marketing & Sales
For general, chair-spanning questions about the Marketing Seminar please contact Andreas Bayerl.