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Seminar Paper

Marketing Seminar (MKT 730)

Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.

Course Information

Lecturer Prof. Dr. Sabine Kuester
Type Seminar (Paper and presentation)
ECTS 6
Credit Hours 3 SWS
Semester Each semester
Language English
Requirements Modules MKT 510 and MKT 520 (parallel attendance possible; prior B.Sc. Business Administration students from University of Mannheim are not required to take MKT 510)
Registration Registration necessary, see syllabus below
Selection Criteria Grades during Bachelor and Master Studies (especially marketing courses), motivational letter, CV
Accepted Participants Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the “Prüfungsausschuss” has to approve this matter)


Informationen about scientific writing

Please find the guidelines for the form and content of scientific papers at the chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our chair.

Markus Welle, M.Sc.

Markus Welle, M.Sc.

Contact person for seminar papers

For further information please contact Markus Welle.