Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.
|Lecturer||Prof. Dr. Sabine Kuester|
|Type||Seminar (Paper and presentation)|
|Credit Hours||3 SWS|
|Requirements||Modules MKT 510 and MKT 520 (parallel attendance possible; prior B.Sc. Business Administration students from University of Mannheim are not required to take MKT 510)|
|Registration||Registration necessary, see syllabus below|
|Selection Criteria||Grades during Bachelor and Master Studies (especially marketing courses), motivational letter, CV|
|Accepted Participants||Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the “Prüfungsausschuss” has to approve this matter)|
Please find the guidelines for the form and content of scientific papers at the chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our chair.