Seminar Paper

Marketing Seminar (MKT 730)

Please be aware of the application periods for the research seminar modules, which can be found on the chairs' websites.

Course Information

Lecturer Prof. Dr. Sabine Kuester
Type Seminar (Paper and presentation)
Credit Hours 2 SWS
Semester Each semester
Language English (Seminar thesis can be written in German)
Requirements Module MKT 510 (or Bachelor class MKT 301)
Registration Registration necessary, see syllabus below
Selection Criteria Grades during Master studies
Accepted Participants Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.Sc. Business Education, M.A. Culture and Economy / Business (M.A. K&W: in order to write the master thesis in Marketing, the “Prüfungsausschuss” has to approve this matter)

Informationen about scientific writing

Please find the guidelines for the form and content of scientific papers at the chair of Marketing & Innovation here. Please use the reference style of the American Marketing Association / Journal of Marketing in all scientific papers and presentations at our chair.

Andreas Polthier, M.Sc.

Andreas Polthier, M.Sc.

Contact person for chair-specific seminar papers at the Chair of Marketing & Innovation

For further information please contact Andreas Polthier.

Gökhan Gecer, M.Sc.

Gökhan Gecer, M.Sc.

Contact Person Seminar Paper for the Area Marketing & Sales

For general, chair-spanning questions about the Marketing Seminar please contact Gökhan Gecer.