Sergej von Janda is Assistant Professor of Marketing at the University of Mannheim. It is his guiding mission to contribute to the sustainable development of business and society through his research in the marketing discipline. Sergej is particularly interested in applied interdisciplinary research at the intersection of marketing and digital technologies, focusing on topics such as artificial intelligence in marketing, online platforms, human-computer interactions in digital customer service encounters, international marketing, and international innovation management. His research deals with the question of how marketers can apply digital technologies, such as artificial intelligence, online platforms, and autonomous technologies to contribute to the sustainable development of business and society. In doing so, Sergej addresses research questions that are equally relevant for academia, practice, and society.
Sergej has earned his master's degree (M.Sc.) and PhD in Marketing at the University of Mannheim. His dissertation project was funded via a comprehensive research scholarship by the Deutsche Forschungsgemeinschaft (DFG). In 2017, Sergej completed his dissertation with summa cum laude. His effort was awarded with the Marketing Foundation Award of the University of Mannheim for an outstanding dissertation with distinction. Sergej’s research has been published in the Journal of Cleaner Production, the Journal of Research-Technology Management and the Global Journal of Fashion Marketing. Furthermore, he has presented his research at various renowned conferences. Sergej worked as a visiting researcher at the Indian Institute of Management in Bangalore (India) in 2016 and at the University of Texas at Austin (USA) in 2019.
Sergej teaches marketing and innovation related courses at the undergraduate, graduate, and MBA level. He gained practical experiences in the IT-industry at SAP AG as well as in the marketing management of the automotive manufacturer BMW Group. In addition, Sergej worked in a leading position for a medium-sized enterprise in the hospitality and event industry.