Sergej von Janda is Assistant Professor of Marketing at the University of Mannheim. He has earned his Master Degree and PhD in Marketing at the University of Mannheim. His research focuses on International Marketing and Innovation. Further research areas are related to Digital Marketing and Cross-Cultural Consumer Behavior. His works have been published in the Journal of Research-Technology Management and the Global Journal of Fashion Marketing. Sergej has presented his research at various renowned conferences, for example, the American Marketing Association Conference, the Australia & New Zealand Marketing Academy Conference, the European Marketing Academy Conference, or the Innovation and Product Development Management Conference.
Sergej teaches marketing courses at the Bachelor, Master, and MBA level. He gained practical experiences in the IT-industry as well as in the marketing management of an international automotive manufacturer. In addition, he worked in a leading position for a medium-sized enterprise in the hospitality and event industry.
During his Master studies, Sergej spent one semester at the IPADE Business School in Mexico City. In 2016, he was as a visiting researcher at the Indian Institute of Management in Bangalore (IIMB), India. Sergej received a comprehensive research scholarship by the Deutsche Forschungs Gemeinschaft (DFG) for his dissertation project. In 2017, Sergej completed his dissertation “Inverting the Global Innovation-Flow Paradigm: A Multi-Method Study of Innovation in a Global Market Context” with summa cum laude. His dissertation was awarded with the Marketing Foundation Award of the University of Mannheim for an outstanding dissertation with distinction.