Dr. Angeliki Kalogeraki
Postdoctoral Researcher

E-mail: kalogeraki uni-mannheim.de
Phone: +49 621 181- 2743
Address:
L 5, 1 – room 0.03
68161 Mannheim
Consultation Hours:
Please send an email to make an appointment.
Angeliki Kalogeraki holds a bachelor’s degree in Business Administration with a focus on Finance and Accounting from Athens University of Economics and Business and a master’s degree in Management with a specialization in Marketing from the University of Mannheim. In 2024, she successfully completed her Ph.D. at the University of Mannheim with the dissertation titled “Consumer Perceptions of Innovation: Empirical Research on Sustainable Product Innovations and Member-Initiated Online Communities.”
Her research centers on consumer perceptions within the realms of product and marketing innovation, with a strong emphasis on sustainability and digital marketing. She examines the differential impact of incremental versus radical sustainable product innovations on consumer outcomes, offering empirical insights into how these innovations influence consumer behavior and decision-making. Additionally, her work explores the effectiveness of brand-generated content within member-initiated online communities, an emerging and vital marketing channel. She also collaborates on research projects addressing rating literacy in the platform economy, contributing to a critical yet underexplored area of study.
Throughout her academic career, Angeliki has presented her research at numerous international conferences, including the Academy of Marketing Science, the European Marketing Academy, and the Innovation Product Development & Management conferences. During a research exchange at the University of New Hampshire in the USA, she worked with international scholars to further expand her academic expertise.
In addition to her academic achievements, Angeliki has acquired extensive professional experience in finance, digital marketing, and strategic marketing. She has worked for multinational organizations such as Robert Bosch, BMW, and SAP and has provided strategic consultation to start-ups, including EIGENHAIN.
Publications
- Kalogeraki, A., Kuester, S. and von Janda, S. (2024). Mitglieder-initiierte Online-Communities: Chancen für digitales Marketing. IMU Research Insights, 089. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.
- Kalogeraki, A., Kuester, S. and von Janda, S. (2023). An investigation of member initiated online communities from a marketing perspective: From social capital to brand benefit: An abstract. In , 2023 Academy of Marketing Science Conference – Annual: Welcome to the New Normal: Life After the Chaos (S. ). , Louisiana Tech University: Ruston, LA.
- Kalogeraki, A., Kuester, S. and Bstieler, L. (2024). Sustainable product innovation: Perceived company motivations and consumer outcomes. IPDMC 2024 Innovation and Product Development Management ConferenceE, Dublin, Ireland.
- Kalogeraki, A., Kuester, S. and von Janda, S. (2023). Leveraging member-initiated online communities: The role of brand prominence for generating word-of-mouth. EMAC 2023, annual conference, Odense, Denmark.