Business
Renowned in research, in touch with business
Our internationally renowned marketing area practices scientific excellence, aligning research questions with current business topics. In recent years, our Area has successfully implemented numerous practical projects with companies such as Bosch, BASF, Mercedes Benz, Roche and Deutsche Telekom.
This page provides an overview over our fields of competence and the benefits of a cooperation with us.
Business-to-Business Marketing and Sales & Pricing
- Market-Oriented Corporate Management
- Sales Management
- Price Management
Quantitative Marketing and Consumer Analytics
- Management of Customer Experience & Measurement of Customer Contacts
- Conjoint Surveys to Develop new Products and Improve Services
- Measurement of Service Quality
- Management and Optimization of Online Evaluations for Products and Services
- Development of Brand Strategies and Improvement of Brand Positioning
Marketing & Innovation
- Innovation Marketing
- Strategic Marketing
- Marketing Management
- International Marketing
- Digital Marketing
