MKT 512: Designing Data-Driven Business Models

Despite an enormous amount of business-relevant data generated every day, many managers and top executives still rely on conventional wisdom or intuition to guide their decisions. Using poor or incomplete data can misguide important decisions. “Designing Data-Driven Business Models” should therefore introduce participants to the key concepts, tools, and practices of business analytics and data science that allows them to solve critical business challenges using data. They will learn techniques they need to transform an organization into a data-driven organization and apply their knowledge in a real-life case with a partnering company.

Learning outcomes
Learning outcomes:
In this course, participants will learn key principles of business analytics and recent technological developments that allows them to understand how to turn data into insights, better decisions, and enhanced corporate value.
Upon successful completion of this course, students …

  • … understand the economic characteristics of data.
  • … will have acquired the abilities to read, understand, create, and communicate data as information.
  • … are able to analyze relevant data sources needed to solve business challenges.
  • … will have acquired the skills to develop a suitable data-driven business model for a company.
The course will be a markedly international in nature with participants joining from the international partner universities as it is part of the MBS Summer School. The course is scheduled as a one-week block course in July.

Necessary prerequisites

Recommended prerequisites
A basic understanding of business foundations and statistics is helpful (but not required).

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS4 SWS
ECTS credits3
Graded yes
Form of assessmentParticipation & engagement in class-discussions (20%)
Presentation on implementing a data-driven business model for a partnering company (80%)
Restricted admissionyes
Further informationYou have to apply separately to the Mannheim Business School for this course. A list of the required application documents, the application deadline and further details can be found at the following link. Please read the information carefully:
Website of the Mannheim Business School
Performing lecturer
Prof. Dr. Florian Stahl
Victoria Meil, Frank Ohnesorge, Andreas Hamann
Frequency of offeringSpring semester
Duration of module 1 semester
Range of applicationM.Sc. MMM
Preliminary course work
Program-specific Competency GoalsCG 1, CG 3
Course outlinetba