The seminar supplements the (marketing) knowledge students acquired during their studies and prepares them for writing a master's thesis in the Marketing & Sales Area. Students receive an introduction to scientific work. The students independently prepare a written seminar paper on a recent research topic and present their results within the framework of the seminar.
Students can work scientifically and learn to investigate a research topic independently. They know the basic techniques of literature research and how to structure scientific work. Furthermore, the students learn to present their research results.
|Forms of teaching and learning||Contact hours||Independent study time|
|Seminar||2 SWS||15 SWS|
|Form of assessment||Written paper (70%) of the final grade, presentation (30%) of the final grade|
|Further information||Homepage of the chair|
Prof. Dr. Arnd Vomberg
|Frequency of offering||Spring semester & fall semester|
|Duration of module||1 semester|
|Range of application||M.Sc. MMM|
|Preliminary course work||–|
|Program-specific Competency Goals||CG 1, CG 5|