MKT 750: Research Seminar
Contents
The seminar supplements the (marketing) knowledge students acquired during their studies and prepares them for writing a master's thesis in the Marketing & Sales Area. Students receive an introduction to scientific work. The students independently prepare a written seminar paper on a recent research topic and present their results within the framework of the seminar.
Learning outcomes
Students can work scientifically and learn to investigate a research topic independently. They know the basic techniques of literature research and how to structure scientific work. Furthermore, the students learn to present their research results.
Necessary prerequisites
–
Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Seminar | 2 SWS | 15 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | German, English |
| Form of assessment | Written paper (70%, scope depends on the assigned topic), presentation (30%) |
| Restricted admission | yes |
| Further information | Homepage of the chair |
Examiner |  | Prof. Dr. Arnd Vomberg |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 4 |