MKT 750: Research Seminar

The seminar supplements the (marketing) knowledge students acquired during their studies and prepares them for writing a master's thesis in the Marketing & Sales Area. Students receive an introduction to scientific work. The students independently prepare a written seminar paper on a recent research topic and present their results within the framework of the seminar.

Learning outcomes
Students can work scientifically and learn to investigate a research topic independently. They know the basic techniques of literature research and how to structure scientific work. Furthermore, the students learn to present their research results.

Necessary prerequisites

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Seminar2 SWS15 SWS
ECTS credits6
Graded yes
LanguageGerman, English
Form of assessmentWritten paper (70%) of the final grade, presentation (30%) of the final grade
Restricted admissionyes
Further informationHomepage of the chair
Prof. Dr. Arnd Vomberg
Frequency of offeringSpring semester & fall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM
Preliminary course work
Program-specific Competency GoalsCG 1, CG 5