Mannheim Master in Management: Specialization in Marketing & Sales
Marketing has a very high relevance for the success of a company and is becoming increasingly important in business practice in this day and age of data-based evaluation of marketing activities. The central business management function becomes clear through the conception and implementation of market-oriented activities of a company with regard to (potential) consumers.
Choose from a variety of courses offered at the Area Marketing & Sales and become a future marketing expert.
The Course Offering for a Specialization in Marketing & Sales: A Selection*
- Price- und Product Management (read more)
- Marketing Analytics (read more)
- Market Research (read more)
- Digital Marketing Strategy (read more)
- Marketing Theory (read more)
- Empirical Methods: Business Analytics I (read more)
- Customers, Markets and Firm Strategy (read more)
* The range of courses is constantly being developed, so it cannot be guaranteed that courses will be offered every semester.
Our complete, current course offer for the Mannheim Master in Management can be found in the module catalog.
Complement your specialization with a matching elective:
- Psychology
- Sociology
Current selection of electives