Research Seminars & Conferences

Stephan Seiler, Imperial College London

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Stephan Seiler,  Professor of Marketing at Imperial College London, will visit us in Mannheim on 22 February 2024. Stephan Seiler will give a research talk about “tbd” in the Mannheim Marketing Research Seminar.

Yaniv Dover, Hebrew University Business School

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Yaniv Dover,  Professor of Marketing at Hebrew University Business School, will visit us in Mannheim on 14 December 2023. Yaniv Dover, will give a research talk about “tbd” in the Mannheim Marketing Research Seminar.

Gokhan Yildirim, Imperial College London

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Gokhan Yildirim,  Professor of Marketing at Imperial College London, will visit us in Mannheim on 28 September 2023. Gokhan Yildirim, will give a research talk about “The Role of Customer Mind-Set Metrics in Optimal Advertising Decisions” in the Mannheim Marketing Research Seminar.

Jean-Pierre Dubé,  Chicago Booth

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Jean-Pierre Dubé,  Professor for Marketing at Chicago Booth, will visit us in Mannheim on 29 August 2023. Jean-Pierre Dubé, will give a research talk about “Nonparametric Estimation of Habitual Brand Loyalty” in the Mannheim Marketing Research Seminar.

Christian Hildebrand,  University of St. Gallen

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Christian Hildebrand, Professor of Marketing at University of St. Gallen, will visit us in Mannheim on 29 June 2023. Christian Hildebrand will give a research talk about “Your Request is My Command! How Initiation Modalities Shape Conversational AI Experiences” in the Mannheim Marketing Research Seminar.

Xinrong Zhu,  Imperial College London

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Xinrong Zhu,  Professor for Marketing at Imperial College London, will visit us in Mannheim on 22 June 2023. Xinrong Zhu, will give a research talk about “ Inference and Impact of Category Captaincy” in the Mannheim Marketing Research Seminar.

Reto Hofstetter,  University of Lucerne 

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Reto Hofstetter, Professor of Marketing at University of Lucerne, will visit us in Mannheim on 1 June 2023. Reto Hofstetter will give a research talk about “Contract Design in Influencer Marketing: The Impact of Managerial Constraints on Influencer Participation and Performance” in the Mannheim Marketing Research Seminar.

Felix Eggers,  Copenhagen Business School 

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Felix Eggers,  Professor for Marketing at Copenhagen Business School, will visit us in Mannheim on 1 December 2022. Felix Eggers will give a research talk about “The Value of Digitalization” in the Mannheim Marketing Research Seminar.

Chris Forman,  Cornell University 

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Chris Forman,  Professor for Marketing at Cornell University, will visit us in Mannheim on 29 September 2022. Chris Forman will give a research talk about “Chat More and Contribute Better: An Empirical Study of a Knowledge-Sharing Community” in the Mannheim Marketing Research Seminar.

Michael Haenlein,  ESCP Business School

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Michael Haenlein,  Professor für Marketing an der ESCP Business School, wird uns am 2. Juni 2022 in Mannheim besuchen. Michael Haenlein wird im Mannheimer Forschungsseminar für Marketing einen Vortrag zum Thema „Getting in The Game: The Video Game Ecosystem as a Dynamic Marketing Communication Channel“ halten.

Olivier Rubel, University of California Davis

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Olivier Rubel, Associate Professor für Marketing an der University of California Davis, wird uns am 31. März 2022 in Mannheim besuchen. Olivier Rubel wird im Mannheimer Marktforschungsseminar einen Forschungsvortrag zum Thema „Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface“ halten.

Michael Haenlein,  ESCP Business School

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Michael Haenlein, Professor of Marketing at ESCP Business School, will visit us in Mannheim on 2 June 2022. Michael Haenlein will give a research talk about “tba” in the Mannheim Marketing Research Seminar.

Olivier Rubel, University of California Davis

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Olivier Rubel, Associate Professor of Marketing at University of California Davis, will visit us in Mannheim on 31 March 2022. Olivier Rubel will give a research talk about “tba” in the Mannheim Marketing Research Seminar.

Juliano Laran, University of Miami

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Juliano Laran, Professor of Marketing at University of Miami, visited us in Mannheim on February 20, 2020. Juliano Laran gave a research talk about “The Dual Effect of Busyness on Motivation” in the Mannheim Marketing Research Seminar.

Christian Schulze, Frankfurt School of Finance and Management

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Christian Schulz,  Associate Professor of Marketing, visited us in Mannheim on December 5, 2019. Christian Schulz gave a research talk about “When Winning Back Means Losing Out: The Effect of Re-Acquisition Incentives on Customer Value” in the Mannheim Marketing Research Seminar.

Panagiotis Sarantopoulos, University of Manchester

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Panagiotis Sarantopoulos, Lecturer for Marketing at the University of Manchester, visited us in Mannheim on 28 November 2019. Panagiotis Sarantopoulos gave a research talk about “Complaint Handling in Digital Channels:  A Text-Based Analysis of Dialogue Dynamics in Customer-Employee Conversations” in the Mannheim Marketing Research Seminar.

Evert de Haan, Goethe University

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Evert de Haan,  Assistant Professor of Marketing, visited us in Mannheim on 26 September 2019. Evert de Haan gave a research talk about “The Drivers and Consequences of Ad Blocking” in the Mannheim Marketing Research Seminar.

Justus Arne Schwarz, Universität Mannheim

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Justus Arne Schwarz, Associate Professor of Production Management, visited us in Mannheim on June 5, 2019. Justus Arne Schwarz gave a research talk about “Sales and operations planning for product rollovers under consideration of random yield and capacity constraints” in the Mannheim Marketing Research Seminar.

Michaela Draganska, Drexel LeBow College of Business

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Michaela Draganska, Associate Professor of Marketing at Drexel University, visited us in Mannheim on 14 May 2019. Michaela Draganska gave a research talk about “Á La Carte or All You Can Eat: Investigating Pricing Strategies for Digital Content” in the Mannheim Marketing Research Seminar.

Hannes Datta, Tilburg School of Economics and Management

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Hannes Datta, Associate Professor of Marketing at Tilburg School of Economics and Management visited us in Mannheim on 14 March 2019. Hannes Datta gave a research talk on “How Different are Marketing Elasticities between Emerging and Developed Countries?” at the Mannheim market research seminar.

Oded Koenigsberg, London Business School 

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Oded Koenigsberg, Professor of Marketing at London Business School visited us in Mannheim on 22 November 2018. Oded Koenigsberg gave a research talk on “Price and Quality Decisions by Self-Serving Managers” at the Mannheim market research seminar.

Ron Berman, The Wharton School 

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Ron Berman, Assistant Professor of Marketing at The Wharton School visited us in Mannheim on 4 October 2018. Ron Berman gave a research talk on “P-Hacking and False Discovery in A/B Testing” at the Mannheim market research seminar.

Dina Mayzlin, USC Marshall
Visit and Conference Presentation

Dina Mayzlin, Associate Professor of Marketing at USC Marshall, will visit us in Mannheim on 20 June – 23, 2018. Dina Mayzlin will give a a research talk and conference presentation about “tbd” at the 16th ZEW Conference on the Economics of Information and Communication Technologies on 21 June 2017.

Anthony Dukes, USC Marshall
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Anthony Dukes, Professor of Marketing at USC Marshall, visited us in Mannheim on 6 June 2018. Anthony Dukes will gave a research talk about “Interactive Advertising: The Case of Skippable Ads” in the Mannheim Marketing Research Seminar.

C. Miguel Brendl, University of Basel
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Miguel Brendl, Professor of Marketing at University of Basel, visited us in Mannheim on 26 April 2018. Miguel Brendl gave a research talk about “Emotional Counter-Conditioning of Brand Attitudes” in the Mannheim Marketing Research Seminar.

Jose M. Vidal-Sanz, University Carlos III de Madrid
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Jose M. Vidal-Sanz, Professor of Marketing at University Carlos III de Madrid, visited us in Mannheim on 18 April 2018. Jose M. Vidal-Sanz gave a research talk about “Mobile Usage During the Purchase Journey: Are Consumers on Hold?” in the Mannheim Marketing Research Seminar.

Anja Lambrecht, London Business School
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Anja Lambrecht, Associate Professor of Marketing at London Business School, visited us in Mannheim on 2 November 2017. Anja Lambrecht gave a research talk about “Spillover Effects and Freemium Strategy in Mobile App Market” in the Mannheim Marketing Research Seminar.

Robert P. Rooderkerk, Rotterdam School of Management, Erasmus University
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Robert P. Rooderkerk, Assistant Professor at Rotterdam School of Management, Erasmus University, visited us in Mannheim on 26 October 2017. Robert P. Rooderkerk gave a research talk about “The Effect of Congruency between Internal Categorization and Assortment Layout on Shopping Behavior” in the Mannheim Marketing Research Seminar.

Marc Fischer, University of Cologne
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Marc Fischer, Professor of Marketing at University of Cologne, visited us in Mannheim on 12 October 2017. Marc Fischer gave a research talk about “How Valid and Reliable are Commercial Brand Valuation Methods?” in the Mannheim Marketing Research Seminar.

Wes Hartmann, Stanford Graduate School of Business (California)
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Wes Hartmann, Professor of Marketing Stanford Graduate School of Business, visited us in Mannheim from 22 June – 24, 2017. Wes Hartmann gave a research talk and conference presentation about “Information vs. Automation and the Implications for Dynamic Pricing” at the 15th ZEW Conference on the Economics of Information and Communication Technologies on 23 June 2017.

Brett Gordon, Kellogg School of Management (Evanston, IL)
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Brett Gordon, Associate Professor of Marketing Kellogg School of Management, visited us in Mannheim from 22 June – 25, 2017. Brett Gordon gave a research talk and conference presentation about “A Comparison of Approaches to Advertising Measurement:’ Evidence from Big Field Experiments at Facebook” at the 15th ZEW Conference on the Economics of Information and Communication Technologies on 23 June 2017.

Peter Rossi , UCLA Anderson School of Management
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Peter Rossi (UCLA Anderson School of Management), visited us in Mannheim on 16 May – 18, 2017. Peter Rossi gave a research talk about “The Value of Flexible Work: Evidence from Uber Drivers” in the Mannheim Marketing Research Seminar.

Daniel Bartels, The University of Chicago Booth School of Business
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Daniel Bartels, Associate Professor of Marketing at the University of Chicago Booth School of Business, visited us in Mannheim on 3 May – 4, 2017. Daniel Bartels gave a research talk about “Anchors, Target Values, and Credit Card Payments” in the Mannheim Marketing Research Seminar on 4 May 2017

Cathy Yang, HEC Paris
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Cathy Yang, Assistant Professor at the HEC Paris, will visit us in Mannheim from 25 April – 27, 2017. Cathy Yang will give a research talk about “Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments” in the Mannheim Marketing Research Seminar on 26 April 2017.

Joachim Vosgerau, Bocconi University
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Joachim Vosgerau, Full Professor at Bocconi University, visited us in Mannheim on 5 April – 6, 2017. Joachim Vosgerau gave a research talk about “When and Why Randomized Response Techniques (Fail to) Elicit the Truth” in the Mannheim Marketing Research Seminar on 6 April 2017

P. K. Kannan, University of Maryland
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P. K. Kannan, Dean's Chair in Marketing Science at University of Maryland, visited us in Mannheim on 28 March – 29, 2017. P. K. Kannan gave a research talk about “When and Why Randomized Response Techniques (Fail to) Elicit the Truth” in the Mannheim Marketing Research Seminar on 29 March 2017

Simone Wies, Goethe University Frankfurt
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Simone Wies, Assistant Professor at Goethe University Frankfurt, will visit us in Mannheim on 9 March 2017. Simone Wies will give a research talk about “Beating the Going-Public Effect in Firm Innovation” in the Mannheim Marketing Research Seminar on 9 March 2017.

Raghuram Iyengar, The Wharton School, Philadelphia
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Raghuram Iyengar, Associate Professor of Marketing at the Wharton School in Philadelphia, visited us in Mannheim from 10 July – 16, 2016.

Zsolt Katona, Haas School of Business at the University of California Berkley, Berkley (California)
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Zsolt Katona, Associate Professor of Marketing at the Haas School of Business at the University of California Berkley, visited us in Mannheim from 3 June – 5, 2016. Zsolt Katona gave a research talk and conference presentation about “Real or Fake: Managing User Authenticity in Ad Auctions” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on 4 June 2016.

Stephan Seiler, Graduate School of Business, Stanford University (California)
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Stephan Seiler, Associate Professor of Marketing at the Graduate School of Business at Stanford University, will visit us in Mannheim from 3 June – 5, 2016. Thomas Zsolt Katona will give a research talk and conference presentation about “The Impact of Earned Media on Demand: Evidence from a Natural Experiment” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on 4 June 2016.

Peter Ebbes, HEC Paris, France
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Peter Ebbes, Associate Professor of Marketing at HEC Paris, will visit us in Mannheim from 3 June – 5, 2016. Peter Ebbes will give a research talk and conference presentation about “Beyond the Target Customer: Social Effects of CRM Campaigns” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on 4 June 2016.

Barak Libai, IDC Herzliya – Arison School of Business, Herzliya, Israel
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Barak Libai, Professor of Marketing at IDC Herzliya – Arison School of Business, will visit us in Mannheim from 2 June – 5, 2016. Barak Libai will give a research talk and conference presentation about “The Growth and Popularity of Digital Goods: Evidence from Freeware Markets” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on 4 June 2016.

Thomas Reutterer, Vienna University of Economics and Business, Vienna, Austria
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Thomas Reutterer, Professor of Marketing at the Vienna University of Economics and Business, visited us in Mannheim on 12 May 2016. Thomas Reutterer gave a research talk in the Mannheim Marketing Research Seminar on 12 May 2016.

Harikesh S. Nair, Stanford University, Stanford (California)
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Harikesh S. Nair, Professor of Marketing at the Graduate School of Business at Stanford University, visit us in Mannheim from 1 March – 3, 2016. Harikesh S. Nair gave a research talk about “Does Advertising Serve as a Signal? – Evidence from Field Experiments in Mobile Search” in the Mannheim Marketing Research Seminar on 2 March 2015.

Peter P. Zubcsek, Warrington College of Business at the University of Florida
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Peter P. Zubcsek, Assistant Professor at the Warrington College of Business at the University of Florida, visited us in Mannheim from 24 November – 25, 2015. Peter Pal Zubcsek gave a research talk about ''Homophily AND Influence: Pricing to Harness Word-of-Mouth on Social Networks'' in the Mannheim Marketing Research Seminar on 25 November 2015.

Kamel Jedidi, Columbia Business School, New York City
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Kamel Jedidi, John A. Howard Professor of Business at Columbia Business School, visited us in Mannheim from 14 October – 15, 2015. Kamel Jedidi gave a research talk about “Elimination-by-Aspects and Logit Models” in the Mannheim Marketing Research Seminar on 15 October 2015.

Martin Schreier, Vienna University of Economics and Business, Vienna, Austria
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Martin Schreier, Professor of Marketing at WU Vienna, visited us in Mannheim from 16 September – 18, 2015. Martin Schreier gave a research talk about “Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product” in the Mannheim Marketing Research Seminar on 17 September 2015.

Elisa Montaguti, University of Bologna, Italy
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Elisa Montaguti, Associate Professor at the University of Bologna, visited us in Mannheim from 23 September – 25, 2015. Elisa Montaguti gave a research talk about “Can Marketing Campaigns Induce – Multichannel Buying and More Profitable Customers? A Field Experiment” in the Mannheim Marketing Research Seminar on 24 September 2015.

Jacob Goldenberg, IDC Herzliya – Arison School of Business, Herzliya, Israel
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Jacob Goldenberg, Professor of Marketing at IDC Herzliya – Arison School of Business, visited us in Mannheim from 25 May – 26, 2015. Jacob Goldenberg gave a research talk about “I Feel the Earth Move Under My Feet: Earthquakes Effect on Behavior” in the Mannheim Marketing Research Seminar on 25 May 2015.

Daniel Shapira, Ben Gurion University, Be’er Scheva, Israel
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Daniel Shapira, Senior Lecturer at Ben Gurion University, visited us in Mannheim from 9 June – 13, 2015. Daniel Shapira gave a conference talk about Complex Systems in Marketing and the Emergence of Innovation Diffusion at the 13th ZEW Conference on the Economics of Information and Communication Technologies on 12 June 2015.

Peter Lenk, University of Michigan, Ann Arbor (Michigan)
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Peter Lenk, Michael R. and Mary Kay Hallman Fellow Professor of Technology, Operations and Marketing at Stephen M. Ross School of Business at the University of Michigan, visited us in Mannheim from 12 May – 14, 2015. Peter Lenk gave a research talk about “The Right Metric for the Right Decision, Manager, Firm, and Industry: Correcting for Endogenous Selection Effects” in the Mannheim Marketing Research Seminar on 13 May 2015.

Prasad Naik, University of California Davis, Davis (California)
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Prasad Naik, Professor of Marketing at UC Davis, visited us in Mannheim from 21 April – 23, 2015. Prasad Naik is the co-founder of the annual international Marketing Dynamics Conference. Prasad Naik gave a research talk about “Understanding the Impact of Measurement Unreliability on Marketing Budget and Allocations” in the Mannheim Marketing Research Seminar on 23 April 2015.

Jean-Pierre Dubé, Chicago Booth School of Business, Chicago
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Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing at The University of Chicago Booth School of Business, visited us in Mannheim from 8 March – 11, 2014. Jean-Pierre Dubé gave a research talk about “Self-Signaling and Pro-Social Behavior: A Cause Marketing Mobile Field Experiment” in the Mannheim Marketing Research Seminar on 10 March 2015.

Marnik Dekimpe, Tilburg University, Netherlands
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Marnik Dekimpe, Professor of Marketing at Tilburg University, visited us in Mannheim from 13 May – 16, 2014. Marnik Dekimpe gave a research talk about “Innovation Success: The Overlooked Role of the Retailer” in the Mannheim Marketing Research Seminar on 15 May 2014.

Olivier Rubel, University of California Davis, Davis (California)
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Olivier Rubel, Assistant Professor of Management at UC Davis, visited us in Mannheim from 6 May – 9, 2014. Olivier Rubel gave a research talk about “Managing Blood Donations by Marketing” in the Mannheim Marketing Research Seminar on 8 May 2014.

Peter Ebbes, HEC Paris, France
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Peter Ebbes, Associate Professor of Marketing at HEC Paris, visited us in Mannheim from 8 April – 11, 2014. Peter Ebbes gave a research talk about “Subgraph Sampling Methods for Social Networks: The Good, the Bad, and the Ugly” in the Mannheim Marketing Research Seminar on 10 April 2014.

Ernst Osinga, Tilburg University, Netherlands
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Ernst Osinga, Assistant Professor of Marketing at Tilburg University, visited us in Mannheim from 18 March – 21, 2014. Ernst Osinga gave a research talk about “Low Basket Prices or High Discounts: What Drives Consumer Store Choice?” in the Mannheim Marketing Research Seminar on 20 March 2014.

Oded Netzer, Columbia Business School, New York City
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Oded Netzer, Associate Professor of Business at Columbia Business School, visited us in Mannheim from 24 November – 27, 2013. Oded Netzer gave a research talk about “Using Social Network Data to Identify Job Seeking Behavior” in the Mannheim Marketing Research Seminar on 26 November 2013.

Renana Peres, The Hebrew University, Jerusalem, Israel
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Renana Peres, Professor at The Hebrew University, visited us in Mannheim from 8 October – 11, 2013. Renana Peres gave a research talk about “A Word on Word of Mouth on Movies” in the Mannheim Marketing Research Seminar on 10 October 2015.