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Mannheim Marketing Research Seminar

Every semester, we invite recognized scholars from around the world to present their research on a wide variety of marketing topics. Seminars begin at 11:00 a.m. unless otherwise noted and our current schedule is listed below.

Schedule of Seminar (MKT 910)

DATE GUEST SPEAKER PRESENTATION TITLE
Fall 2018 Hema Yoganarasimhan (University of Washington, Foster School of Business) tbd
Fall 2018 Michaela Draganska (Drexel LeBow College of Business) tbd
6. June 2018 Anthony Dukes (University of Southern California, Marshall School of Business) Interactive Advertising: The Case of Skippable Ads
26. April 2018 C. Miguel Brendl (University of Basel) Emotional Counter-Conditioning of Brand Attitudes
19. April 2018 Jose Manuel Vidal-Sanz (Universidad Carlos III de Madrid) Mobile Usage During the Purchase Journey: Are Consumers on Hold?
2. November 2017 Anja Lambrecht (London Business School) Spillover Effects and Freemium Strategy in Mobile App Market
26. October 2017 Robert P. Rooderkerk (Rotterdam School of Management, Erasmus University) The Effect of Congruency between Internal Categorization and Assortment Layout on Shopping Behavior
12. October 2017 Marc Fischer (University of Cologne) How Valid and Reliable are Commercial Brand Valuation Methods?
18. May 2017 Peter Rossi (UCLA Anderson School of Management) The Value of Flexible Work: Evidence from Uber Drivers
4. May 2017 Daniel Bartels (The University of Chicago Booth School of Business) Anchors, Target Values, and Credit Card Payments
27. April 2017 Cathy Yang (HEC Paris) Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments
6. April 2017 Joachim Vosgerau (Bocconi) When and Why Randomized Response Techniques (Fail to) Elicit the Truth
29. March 2017 P. K. Kannan (University of Maryland) Enhancing Freemium Model Performance: Impact of Product Line Extensions
9. March 2017 Simone Wies (Goethe University Frankfurt) Beating the Going-Public Effect in Firm Innovation
17. November 2016 Hilke Plassmann (INSEAD) Consumer Neuroscience: Applications, Challenges, and Possible Solutions
8. September 2016 Christoph Fuchs (Technical University of Munich) The Power of the Personal
14. July 2016 Raghuram Iyengar (The Wharton School, Philadelphia) tbd
12. May 2016 Thomas Reutterer (Vienna University of Economics and Business, Vienna) Ticking Away the Moments: Understanding Customers’ Timing Decisions Can Help to Improve Customer Valuation
2. March 2016 Harikesh S. Nair (Stanford Graduate School of Business) Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
25. November 2015 Peter Pal Zubcsek (University of Florida, Warrington College of Business) Homophily AND Influence: Pricing to Harness Word-of-Mouth on social networks
15. October 2015 Kamel Jedidi (Columbia Business School, New York) Elimination-by-Aspects and Logit Models
24. September 2015 Elisa Montaguti (Uni Bologna) Can Marketing Campaigns Induce - Multichannel Buying and More Profitable Customers? A Field Experiment
17. September 2015 Martin Schreier (WU Vienna) Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product
25. May 2015 Jacob Goldenberg (IDC Herzliya) “I feel The Earth Move Under My Feet: Earthquakes Effect on Behavior”
14. May 2015 Peter Lenk (University of Michigan, Ann Arbor) The Right Metric for the Right Decision, Manager, Firm, and Industry: Correcting for Endogenous Selection Effects
23. April 2015 Prasad Naik (University of California, Davis) Understanding the Impact of Measurement Unreliability on Marketing Budget and Allocations
10. March 2015 Jean-Pierre Dubé (University of Chicago Booth School of Business) Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment
15. May 2014 Marnik Dekimpe (University of Leuven, Tilburg University) Innovation Success: The Overlooked Role of the Retailer
8. May 2014 Olivier Rubel (University of California Davis) Managing Blood Donations by Marketing
10. April 2014 Peter Ebbes (HEC Paris) Subgraph Sampling Methods for Social Networks: The Good, the Bad, and the Ugly
20. March 2014 Ernst Osinga (Tilburg University) Low basket prices or high discounts: What drives consumer store choice?
15. December 2013 Oliver Götz (University of Münster, Münster)  
26. November 2013 Oded Netzer (Columbia Business School, New York) Using Social Network Data to Identify Job Seeking Behavior
14. November 2013 Manfred Schwaiger (LMU Munich) The Value of Corporate Reputation for Shareholders
10. October 2013 Renana Peres (Hebrew University, Jerusalem) A word on word of mouth on movies