Dr. Andreas U. LanzChair of Quantitative Marketing and Consumer Analytics
L 5, 2 – Room 207
only by appointment
Andreas Lanz is a postdoctoral researcher at the University of Mannheim in Germany and a visiting postdoctoral research fellow at the IDC Herzliya in Israel. His research interests lie primarily in understanding and predicting individual as well as aggregate behavior in social systems, especially in two-sided markets such as user-generated content networks. In collaboration with Berlin-headquartered startup SoundCloud, the world’s largest user-generated content network in the domain of music, he has been challenging basic assumptions of influencer marketing by means of data-based simulations as well as empirical and analytical models.
Lanz, Andreas U., Jacob Goldenberg, Daniel Shapira, and Florian Stahl, “Climb or Jump – Status-Based Seeding in User-Generated Content Networks,” under third-round review at Journal of Marketing Research.