Dr. Andreas U. Lanz

Chair of Quantitative Marketing and Consumer Analytics
University of Mannheim
L 5, 2 – Room 207
68161 Mannheim
Phone: +49 621 181-1563
E-mail: andreas.lanz(at)uni-mannheim.de
Consultation hour(s):
only by appointment

Andreas Lanz is a postdoctoral researcher at the University of Mannheim in Germany and a visiting postdoctoral research fellow at the IDC Herzliya in Israel. His research interests lie primarily in understanding and predicting individual as well as aggregate behavior in social systems, especially in two-sided markets such as user-generated content networks. In collaboration with Berlin-headquartered startup SoundCloud, the world’s largest user-generated content network in the domain of music, he has been challenging basic assumptions of influencer marketing by means of data-based simulations as well as empirical and analytical models.

Current Project:

Lanz, Andreas U., Jacob Goldenberg, Daniel Shapira, and Florian Stahl, “Climb or Jump – Status-Based Seeding in User-Generated Content Networks,” under third-round review at Journal of Marketing Research.