Florian Stahl explains the way of marketing e-cigarettes in a SWR TV report. #trends #ecigarettes #marketing
https://t.co/bmIurZhTla https://t.co/mMXqw43Rp6

Florian Stahl gave a talk about the digital transformation of the customer journey at the Marketing Café Stadtmarketing Mannheim GmbH #customerexperience #customerjourney https://t.co/7sVz2WyaSr

Today Ron Berman, @marketsensei @Wharton, presented his latest #marketingresearch at the @MannheimBSchool.
Thank you for the insights about A/B testing used by companies and how it leads to high false discovery rates!
#phacking #onlinefieldexperiments #marketing https://t.co/hjC2f9oejw

TV report about Big Data, consumers' digital fingerprints and its implications on consumers product search and evaluation: https://t.co/x6UEZFn6yX https://t.co/9CsCkylSp8