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Researchers and Teachers
From Data To Insights - Big Data Analytics in Business
Branding & Brand Management
From Data to Insights (MBA)
Marketing Communications - Digital Marketing Analytics
Advanced Business Econometrics (PhD)
Customers, Markets and Firm Strategy
Brand Strategy Seminar
Marketingseminar MKT 720
Mannheim Marketing Research Seminar
Prof. Dr. Florian Stahl
Leonie Gehrmann, M.Sc.
Andreas Bayerl, M.Sc.
Maximilian Beichert, M.Sc.
Dr. Katharina Gawrisch
Dr. Daniela Schmitt
Dr. Veronica Valli
Office and Administration
Area Marketing & Sales
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HOW A BEER BRAND MIGHT BENEFIT FROM A WORLD-WIDE OUTBREAK OF A VIRUS – THE CORONA CASE
On Monday Michaela Draganska, from Drexel University's LeBow College of Business, presented her latest
Thank you for the insights about pricing strategies for digital content!
Opening of the E-Science Days 2019: A prerequisite for successful science is systematic data backup & competent handling of huge amounts of data. Therefore, the
promotes the establishment of 4 Science Data Centers:
Last saturday Florian Stahl was very pleased to open the Digital Marketing Congress of
with a keynote on the topic of Digital Customer Experience.
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