Information for ...
Researchers and Teachers
Department of Law
Department of Economics
School of Humanities
From Data To Insights - Big Data Analytics in Business
Branding & Brand Management
From Data to Insights (MBA)
Advanced Business Econometrics (PhD)
Customers, Markets and Firm Strategy
Brand Strategy Seminar
Marketingseminar MKT 720
Mannheim Marketing Research Seminar
Prof. Dr. Florian Stahl
Dr. Carmen-Maria Albrecht
Andreas Bayerl, M.Sc.
Maximilian Beichert, M.Sc.
Kateryna Gavrysh, M.Sc.
Dr. Sabrina Haas
Dr. Andreas U. Lanz
Daniela Schmitt, M.Sc.
Dr. Veronica Valli
Office and Administration
Chair of Quantitative Marketing and Consumer Analytics
Follow us on Twitter
TV report about Big Data, consumers' digital fingerprints and its implications on consumers product search and evaluation:
Prof. Anthony Dukes (
) visited University of Mannheim
and presented newest research and insights about skippable ads. Great researh talk!
Feel Rhein Neckar - the region surrounding
Psychological Targeting - Which advertising appeals to us?
Note on cookies
For more information please read our