News

Many congratulations to our doctoral candidate Maximilian Beichert & alumnus Dr. Andreas Bayerl (@docbayerl) on receiving the Best Student Paper Award at @WISE_Conf for their joint work on social media influencers with Prof. Jacob Goldenberg and Prof. Andreas Lanz! 👏 https://t.co/GV6WhWc41s

Today we had the pleasure to listen to many amazing presentations by our seminar students of the course MKT 720. To celebrate the successful end of the course we had a joint lunch with some members of our research group. Well done to all involved students!!! https://t.co/NhICjRoysy

Recently i got the chance to present my latest research on influencer marketing @GESSuniMannheim
Thanks for the very vivid discussion and valuable feedback! https://t.co/oRt5F73msF

It was great to work on our research project with Shunyuan Zhang, @xitongli and Magie Cheng @HarvardHBS. We are researching how #ai can help to optimize the #creator selection process for brands. https://t.co/Ggd3W7o3l1