Bachelors Thesis
The bachelors thesis should be a carefully argued scholarly paper of approximately 20 – 25 pages (max. 40 pages including all tables, figures and appendices). It should present an original argument that is carefully documented from mainly primary sources (95% of all used references should be research papers from leading marketing and management journals). The thesis must have a substantial research component and a strong focus on the main topic of the paper.
Further Information
Possible Subject Areas
Guidelines
Selected Bachelors Theses
Selected Bachelors Theses of 2014:
- Boxheimer, Jan H. (2014): Measurement and Identification of Usage Behaviour in Contractual Settings: Recent Insights (Download PDF)
- Brand, Marius (2014): Controlled Online Experiments: What They Are and How to Do Them (Download PDF)
- Fischer, Lena (2014): Review of Recent Literature on Sunk-Cost Effects of Prices (Download PDF)
- Schulz, Julia (2014): Visualization of Network Data: An Overview (Download PDF)
- König, Nils (2014): Paid Content on Music Portals: An Overview of Strategies and Business Models Currently in Use (Download PDF)
- Wielens, Johanna (2014): Ego Network Analysis: An Overview (Download PDF)
Selected Bachelors Theses of 2015:
- Rath, Isabel (2015): Two-sided Markets: Current State of Research in Media and Advertising (Download PDF)
- Manja, Steven (2015): The Compromise Effect: A Literature Review (Download PDF)
- Verena Breitschaft (2015): Choice in Context: A Literature Review (Download PDF)
Selected Bachelors Theses of 2016:
- Cramer, Felix (2016): The Attraction Effect: An Overview of Recent Contributions and Controversies (Download PDF)
Selected Bachelors Theses of 2017:
- Klippel, Victoria (2017): More Consumption due to the Binge Effect (Download PDF)
- Zimmermann, Claudia (2017): The Role of Privacy in the Era of Digital Customization (Download PDF)
Selected Bachelors Theses of 2018:
- Dahm, Nicolas (2018): The Freemium Business Model Insights and Challenges (Download PDF)
- Kilgus, Jana (2018): Authenticity in Online Communication: A Literature Review (Download PDF)
- Moradi, Wahab (2018): Weber’ Law in Marketing (Download PDF)
Useful Downloads