Daniela Schmitt acquired both her Bachelor's and Master's Degrees in Business Administration with a focus on Marketing at the University of Mannheim. She spent two semesters abroad, one at EDHEC Nice in France and one at HEC Montréal in Canada. During her studies, Daniela gained practical experience in online marketing, pricing, e-commerce and business development at well-known, international companies in the industries of fast-moving consumer goods, consulting, retail and automotive. Furthermore, she experienced the research environment as a student research assistant at the Chair of B2B Marketing, Sales & Pricing at the University of Mannheim.
Since December 2013, Daniela is a research assistant at the Chair of Quantitative Marketing and Consumer Analytics. Since September 2014, she is following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim. Her research focuses on digital marketing. She is particularly interested in the pricing and consumption of digital products.