Dr. Andreas Bayerl

Dr. Andreas Bayerl

Chair of Quantitative Marketing and Consumer Analytics
University of Mannheim
L 5, 2 – Room 206
68161 Mannheim
Consultation hour(s):
Thu 1–2 p.m.
Please send an email to make an appointment.

Andreas Bayerl finished his PhD in Quantitative Marketing at the University of Mannheim in 2022. Besides 3 semesters and 90 ECTS of PhD courses in the structured program of the Center of Doctoral Studies in Business at the University of Mannheim, Andreas also attended other summer schools (ICPSR and GSERM).

Andreas is currently in Israel for his post-doc. His research interests are in the areas of employee-generated content (EGC), user-generated content (UGC) and influencer marketing.

For more information, visit his website.