Leonie Gehrmann was born in Cincinnati, OH, USA. She obtained her Bachelor’s Degree in Economics at the University of Mannheim, during which she spent a semester abroad at the Norwegian School of Economics. After an internship at the market research and consumer trends department of one of the world’s largest insurance companies, Leonie returned to Mannheim to acquire her Master’s Degree in Business Research with a focus on Marketing. During her studies, she worked as a teaching assistant and as a student research assistant.
Since 2019, Leonie has been a doctoral candidate at the Chair of Quantitative Marketing and Consumer Analytics. As such she is following the Marketing Track of the PhD program administered by the Center of Doctoral Studies in Business at the University of Mannheim. Her research focuses mainly on machine learning applications in marketing, economics of data and consumer psychology.