Maximilian Beichert acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Management at the University of Mannheim. He spent one semester abroad at the Grenoble Ecole de Management.
During his studies, Maximilian gained experience in research as a student research assistant and interned at well-known international companies. His work experience includes an internship at a consultancy. Additionally, he gained valuable work experience in South America.
Since September 2018, Maximilian has been a PhD candidate at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim. As such he is also following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim.
His research focuses on machine learning based digital marketing applications. Primarily, he researches the effectiveness of influencer marketing on Instagram and other social media channels.