A mission of our Chair is to build bridges between academia and practice. While this relationship is sometimes marked by mutual scepticism, we see great potential in the cooperation between the two groups. In business practice, there are many unanswered questions, especially regarding sustainability and its implementation. In many cases, science can be a strong partner here due to its specific know-how on empirical research methods (e.g., regarding impact measurement).
The companies that cooperate with our chair have several advantages, which we would like to explain in the following.