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Topics & Methods

In our research, we focus on questions that concern the social and ecological responsibilities of organizations and their stakeholders. Against the backdrop of current developments such as disruption of business models, digitalization, globalization, and an increased awareness for sustainability issues we specifically look at individual employees and consumers and their behaviors.

“The transformation to future organizations”: Regarding organizations and employees, we are interested in questions such as:

  • How do innovative business models (e.g., sharing economy, social enterprises) change our economy?
  • How can companies measure their “social footprint”, i.e., the social value which they create?
  • Which expectations do individual employees have concerning the social responsibility of their employer? How can CSR help companies to succeed in the war for talent?
  • How can the transformation towards sustainability be managed within the organization? And how can all employees be empowered to support this process?
  • How can CSR strategies be opened up and made more participative (e.g., through employee involvement, corporate volunteering, etc…)

“The path towards sustainable consumption”: On customer level, we are interested in the following questions:

  • How should we change our consumption to be more sustainable?
  • How can this transformation process be fueled?
  • How can consumers be empowered and motivated to engage in more sustainable ways of consumption?

Thereby, our work is characterized by an empirical orientation: using qualitative and quantitative empirical methods we analyze primary as well as secondary data on firm-, customer-, and employee level.

Our research has been published in renowned international journals including Journal of Business Ethics, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology.