MAN 663 Digital Social Innovation Lab with SocEnt BW and SAP

Offered during the second half of the semester

General Information

Lecturer Michael Verbücheln
Course Format Seminar
Credit Points 6 ECTS
Frequency variable
Hours per Week 2 (in-class) + 10 (self-study)
Language English
Grading 70% final presentation; 30% crowd-funding video
no pre-requisites  

Course Structure

The course mainly consists of independent group work and in-class sessions. The in-class sessions are listed below.

Topic Date Time
Kickoff Event – Ideation 16th September, 2019 10:15-17:00
Kickoff Event – Reframing 17th September, 2019 10:15-17:00
Business Modelling 30th September, 2019 10:15-15:15
Visioning & Storytelling 1st October, 2019 10:15-15:15
Impact Orientation and Impact Analysis 14th October, 2019 10:15-15:15
Digital Prototyping 28th October, 2019 10:15-15:15
Crowdfunding & Pitch Training 19th November, 2019 10:15-15:15
Final Event / Pitch 6th December, 2019 14:00-17:00

    Further Information

  • Brief Description

    In cooperation with Social Entrepreneurship BW and SAP, this seminar gives students the possibility to create their own digital social start-ups. During the seminar, students work in teams (of approx. 4 students) to create ideas for digital social businesses and develop them in the course of one semester until they could be implemented. The students gain a deeper understanding of the potential of digital technology to remedy social and environmental problems, with insights into the areas of digitalization, sustainability, and social entrepreneurship. Social Entrepreneurs and SAP executives support the students as mentors and coaches during the program. At the end of the seminar, students pitch their ideas at the final event in front of a jury of experts. The best idea will receive an award. All participants receive further support through a strong network from SocEntBW and SAP to further implement their social business models. 

    For more information on the Digital Social Innovation Lab click on the official website.

  • Application

    If you would like to apply for this course, please fill in this form and send it to Michael Verbücheln. The deadline for applications is September 11th, 2019.

  • Contact

    If you have any questions regarding this seminar, please don't hesitate to contact Michael Verbücheln.

    Michael Verbücheln, M.Sc.

    Michael Verbücheln, M.Sc.

    Research Staff
    University of Mannheim
    Chair of Corporate Social Responsibility
    Schneckenhof Ost – Room SO 102
    68161 Mannheim
    Consultation hour(s):
    upon arrangement

Updated: July 2018