DE / EN

MAN 683 Sustainability Communication

General Information

Lecturer Dr. Sebastian Rudolph
Examiner Prof. Dr. Laura Marie Edinger-Schons
Course Format Seminar
Credit Points 6 ECTS
Frequency Fall term 2021
Hours per Week 2 (in-class) + 15 (self-study)
Language English
Grading 70% Final assignment; 30% Final presentation
Forma Prerequisites none
Recommended Prerequisites General interest in the topic of sustainable business

Course Structure

Topic Date Time
Kickoff and Introduction to the Topic 21 October 2021 15:30 – 18:45
Group Presentations of First Reviews of the Topics and Feedback 27 October 2021 13:45 – 17
Group Presentations of Interim Results and Discussion 28 October 2021 15:30 – 18:45
Final Presentations 25 November 2021 15:30 – 18:45

    Further Information

  • Brief Description

    Due to a proliferation of corporate scandals and greenwashing practices, stakeholder skepticism is on the rise. The world is turning more complex, increasingly unpredictable and demanding. All of these aspects impact the field of sustainability. As a consequence, companies need to focus way more on thoroughly communicating their sustainability efforts to their stakeholders. Further, while sustainability communication is an important tool to inform stakeholders and create transparency, its goals clearly go beyond merely informing, and also include stakeholder engagement and participation methods.

    In this course, participants…

    • gain an understanding of the various stakeholders groups that can be addressed in sustainability communications as well as the challenges of engaging with them;
    • learn methods of how to successfully design sustainability communications to ensure effective dialogues;
    • and develop skills in measuring the impacts of sustainability communication.
  • Application

    Registration/Application via Portal2 is required.

  • Contact

    If you have any questions regarding this seminar, please don't hesitate to contact sustainablebusiness bwl.uni-mannheim.de.

Updated: July 2021