Spring Conference 2017: Fit for the 21st Century? The Latest Developments in Innovation Management

On March 30, 2017, the Mannheim Institute for Market-Orientated Management (IMU) invites to its annual spring conference. The focus will be on the lively exchange between science and practice.

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Innovation is the driving engine of the economy. It is an important prerequisite for future growth and continuous competitiveness. However, it is challenging to generate new ideas and drive complex new innovation. To turn an idea into a successful product, numerous processes have to become seamlessly intertwined. This requires first-class management which sustainably improves innovation performance of a business. For this reason, the spring conference will be all about the newest developments in innovation management. Which trends have emerged and how should businesses react to them? How could future business models look like? What customer demands should businesses fulfill? These and other questions will be discussed during the conference in order to gain innovative insight and new impulses.

In exciting talks and panel discussions, high-ranking representatives of leading businesses will demonstrate key learnings from their practical experience. Dr. Christopher Busch (Philips), Prof. Dr. Michael Feindt (Blue Yonder GmbH), Dr. René Grosspietsch (BMW Group), David Handlos (Stocard GmbH), Prof. Dr. Sabine Kuester (University of Mannheim), as well as Dr. Thomas Naumann (Allianz SE) will highlight the issue from their perspectives.

Next to the latest insights and experience from theory and practice, the conference offers the opportunity to get to know researchers, students and practitioners that are interested in questions concerning marketing and distribution. In addition to that, there will be subject-specific panel discussions and get-togethers where participants may network and exchange their ideas. The directors of the institute, Prof. Dr. Dr. h.c. mult. Christian Homburg and Prof. Dr. Sabine Kuester, gladly invite you to this unique opportunity of professional exchange about this relevant and cross-industry subject.

The Spring Conference 2017 entitled “Fit for the 21st Century? Latest Developments in Innovation Management” of the Mannheim the Institute for Market-Orientated Management (IMU) takes place on March 30, 2017 at 09:00 AM in the Rittersaal of the baroque palace in Mannheim. The registration for the conference can be made at www.imu-mannheim.de. The attendance fee is €299. A discount is available for registrations until February 15, 2017 as well as travel companions and corporate partners. More information about the institute can be found at www.imu-mannheim.de.