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Dr. Elisa Konya-Baumbach

Dr. Elisa Konya-Baumbach

Habilitandin am Lehr­stuhl für Marketing & Innovation

konya-baumbach@bwl.uni-mannheim.de

Chair website

Forschungsschwerpunkte

  • Konsumentenpsychologie und –verhalten
  • Marketing und Adoption von Innovationen
  • Digitales Marketing

Lebenslauf

2012 Magistra rerum naturalium (MSc in Economic Psychology), University of Vienna
2014 Visiting Research Scholar, Stern School of Business, New York University
2016 Dr. rer. pol. (Ph.D. in Business), University of Mannheim
Since 2016 Assistant Professor of Marketing, University of Mannheim
2017 Visiting Research Scholar, S.C. Johnson School of Management, Cornell University

Ausgewählte Publikationen