Bachelor-Seminar

SM 452 für Bachelor­studierende (Wirtschafts­informatik)

Allgemeines

HWS 2018/2019 und FSS 2019
Verantwortlicher Dozent Prof. Dr. Armin Heinzl
Veranstaltungs­art Seminar
Leistungs­punkte 5 ECTS (WI ab HWS 2013), 4 ECTS (WI bis HWS 2013)
Sprache Englisch
Prüfungs­form und -umfang Hausarbeit (75%), Presentation (25%)
Prüfungs­termin Siehe Infos zur Veranstaltung
Infos für Studierende Registrierung: Bitte beachten Sie unten stehende Informationen!
Ekaterina Jussupow, M.Sc.

Ekaterina Jussupow, M.Sc.

Ansprech­partner Bachelor-Seminar

Bei Fragen wenden Sie sich bitte an Ekaterina Jussupow.

    Infos zur Veranstaltung

  • Kurzbeschreibung

    Individuen und Organisationen agieren in einer Welt, die zunehmend von digitaler Technologie durchdrungen ist. Jeden Tag interagieren wir mit digitaler Technologie, die unsere Telefone intelligent, unsere Autos sicher und unser Leben komfortabel macht. Ebenso ist die digitale Technologie in den Kern der Produkte, Abläufe und Strategien vieler Unternehmen eingebettet. Die allgegenwärtige Natur der digitalen Technologie verändert unser Verständnis von Informations­systemen (IS) radikal und umfasst deren Entwicklung, Koordination, Nutzung und die Art und Weise, wie wir mit ihnen umgehen. Um die Auswirkungen der digitalen Transformation zu verstehen, ist ein interdisziplinärer Ansatz erforderlich.

    Das Hauptziel dieses Seminars ist es, diese Themen zu beleuchten und unser Wissen darüber zu erweitern, wie sich die digitale Technologie auf Menschen und Organisationen auswirkt. Das Wissen soll in einen interdisziplinären Kontext gestellt werden.

    Ziel des Moduls

    In diesem Seminar erwerben die Studierenden nicht nur ein tiefes Verständnis für die Strukturierung, Klassifizierung und Bewertung bestehender Forschung, sondern lernen auch, ihre detaillierten und fundierten Er­kenntnisse effektiv zu vermitteln. Im Seminar werden den Studierenden verschiedene Techniken des wissenschaft­lichen Arbeitens und Schreibens vermittelt. Die erfolgreiche Teilnahme am Seminar ist ein wichtiger Schritt zur Master­arbeit. Die Themen des Seminars gliedern sich in die folgenden drei Bereiche. Für weitere Fragen stehen wir Ihnen gerne zur Verfügung.

  • HWS 2018/2019

    • Registrierung

      Registrierung erfolgt ausschließlich über das Registrierungs­portal (erreichbar innerhalb des Uni-Netzwerkes per VPN). Nur im unten aufgeführten Zeitraum ist eine Registrierung möglich. Dazu bitte das Seminar im Formular auswählen.

      Registrierungs­zeitraum: 30.07.18 - 10.09.18

      Anforderungen:

      • Kurzes Exposé (1 Seite) über Ihre Forschungs­motivation sowie die Herangehensweise an das gewählte Thema
      • Lebenslauf und Studien­ergebnisse (Notentranskript)

      Diese Seite wird aktualisiert, sobald sich Änderungen ergeben. Es werden weder Registrierungen per E-Mail noch unvollständige Formulare entgegengenommen. Bestätigungen werden am Freitag, den 14. September 2018 versendet. Ein Rücktritt vom Seminar ist bis zum 20. September 2018 (mittags) möglich.

    • Themen

      Das Seminar gliedert sich in drei Bereiche. Die Studierenden werden gebeten, ein Exposé mit einem ersten Forschungs­ansatz zu einem der nachfolgend vorgestellten Themen zu verfassen und zwei alternative Themen für das Seminar zu benennen. Dieses Exposé wird neben dem Lebenslauf und des Notentranskripts als wichtige Referenz für die Seminarzulassung angesehen.


      Mobile Applications in Healthcare

      • mHealth, Message Framing, Use

        Zugehörige Betreuer Beschreibung
        Monica Fallon Mobile health (mHealth) applications may provide promise for engaging individuals to change health behaviors. However, simply downloading an mHealth application is not sufficient for achieving health behavior change since individuals must actively use the app and have motivation to change behavior. There is ongoing debate on whether gain-framed messages (emphasizing positive consequences of performing a behavior) or loss-framed messages (emphasizing negative consequences of not performing a behavior) have a more significant impact on health behavior change and under what circumstances. Prospect theory (Tversky and Kahneman, 1979) has been adapted to explore message framing in health behavior literature (Gallagher & Updegraff, 2012), however the extent to which message frames have been integrated into mHealth applications to encourage behavior change is unknown. This seminar work will focus on reviewing the literature to examine how message frames are used in an mHealth context.
      • Artificial Intelligence, Healthcare, Medical Professionals, Decision-Making

        Zugehörige Betreuer Beschreibung
        Ekaterina Jussupow Artificial intelligence is considered to be a disruptive technology which will challenge current workflows and business models of companies. However, only little is known in research about the impact of AI on the healthcare industry. Which new business models will be developed? What are new research gaps which literature from information systems will have to tackle? How does the job of physician’s change?
        There are two possible directions for the seminar paper which can be chosen:
        (1) Apply the approach of Risius and Spohrer (2017) concerning the development of blockchain and transfer the approach to artificial intelligence in healthcare. Categorize the literature based on the unit of analysis and develop different research questions.
        (2) AI is considered to further automate the diagnosis and treatment decisions of physicians. The aim of the seminar thesis is to review existing literature from the task-technology and process-technology fit literature to understand important antecedents to successful support medical decision making.

      Consumer centric Innovation

      • Chatbot, Conversational Agents, Interaction Modality

        Zugehörige Betreuer Beschreibung
        Anna-Maria Seeger Over the last few years, conversational agents – also named conversational interfaces or chatbots – have become a topic dominating the pursuit of innovative and ground-breaking human-computer interaction by digital giants such as Google, Facebook, Amazon and WeChat (Gartner 2018, PWC 2017). While the first conversational agent has been developed in the 1960s (Weizenbaum 1966), the recent technological advances in the domains of artificial intelligence, machine learning and natural language processing (NLP) have renewed the attention to and implementation of conversational interfaces in research and practice. Conversational agents (CAs) are “user interfaces that emulate human-to-human communication using natural language processing, machine learning, and artificial intelligence” (Schuetzler et al. 2018, p. 283). In essence, CAs enable users to interact with information systems (IS) in the same way they would interact with a human interaction partner via text- or voice-based conversations. Due to their ability to interact with users in natural language these agents are considered to provide an intuitive and user-friendly interface. Important use contexts for CAs include customer service, e-commerce, business workflows, Internet of Things (IoT) and personal health or fitness (Shevat 2017). Industry seeks to leverage such new technologies in order to improve customer experience as well as their competitive position. But when to implement text-, voice- or hybrid CAs? Are there factors, such as task type, use context, culture (or others) that affect the selection of a specific interaction modality? Is this selection contingent on specific outcome variables (e.g. satisfaction, performance, convenience, ease of use, usefulness etc.)? Your task in the offered seminar paper is to analyze existing literature and theories to identify factors and outcome variables that determine the choice of interaction modality for conversational agents. It is further expected that the student uses this knowledge to develop research gaps and potential research questions that can be addressed in a subsequent thesis project.
      • Software Development, User/Customer Centricity

        Zugehörige Betreuer Beschreibung
        Philipp Hoffmann In today’s world the focus on consumer/customer-centricity becomes more and more important for the economic success of a company. Seen as a holistic concept it includes a change in culture, strategy and philosophy, affecting all business areas of companies. Since software developing companies are developing non-physical and more scalable products, consumer-centricity differs in some aspects from physical product providing companies.
        The seminar paper should address a research question for a literature review regarding consumer-centricity of software firms and their products. Thereby should lie the focus on scientific papers about strategies, concepts and methods for software firms to establish and follow a consumer-centric approach.
      • Platform Competition, Entry, Envelopment

        Zugehörige Betreuer Beschreibung
        André Halckenhäußer Digital platforms are becoming increasingly relevant and are omnipresent in our daily life. Today, many of the most valuable companies (e.g., Apple, Google, Microsoft) base their business model on platforms. In the context of software-based platforms, competition is evolving towards ecosystems and platform owners are continuously competing for participants (e.g., developers, users) (Tiwana, Konsynski, & Bush, 2010). In order to sustain their competitive position, platform owners expand into adjacent markets by including additional functionality to their platform thereby competing against initial providers of that functionality. For example, Apple entered the cloud storage market by introducing iCloud. By tightly integrating iCloud with the iOS platform, Apple exerted high competitive pressure on the previously existing cloud storage provider Dropbox. Customers usually benefit from such strategies, e.g., due to better usability or lower prices. Nevertheless, providers who are affected by such competitive entry of platform owners – which is also known as envelopment (Eisenmann, Parker, & Van Alstyne, 2011) – do not necessarily perish but can persist in the market. In this seminar project, students are expected to review extant literature on platform competition and elaborate on consequences of envelopment attacks as well as on possible strategies to overcome and confront them.
      • Blockchain, Forks, Forking, Platforms

        Zugehörige Betreuer Beschreibung
        Dr. Kai Spohrer Blockchain technology has the potential to disrupt many industries. Public blockchains, such as Ethereum or Bitcoin, constitute open, distributed platforms with various actors. These actors develop and run distributed applications, provide services, exchange value tokens such as cryptocurrencies, and engage in many forms of transactions - all based on the blockchain as a shared but distributed database of historical transactions. Changes to this distributed system (e.g., protocol updates or changes to the transaction history) require a general consensus among all actors. Otherwise, actors who oppose to a particular change may simply not change their nodes in the distributed system, which results in a “hard fork” of the blockchain: one part of the blockchain splits off. The two resulting chains have a common history of transactions but divide at a specific point in time from where they progress independently. Historically present assets on the old blockchain (e.g., cryptocurrency) can therefore double and exist on both new blockchains. This thesis investigates a) which consequences a hard fork has for blockchain platforms and their ecosystem and b) how actors on a blockchain safeguard against hard forks. To do so, the thesis draws on academic literature and compares publicly accessible data on prior hard forks of blockchains.

      Platform Ecosystems

      • Software Ecosystems, Competition, Complementary Innovation

        Zugehörige Betreuer Beschreibung
        Dr. Jens Förderer Competition in Software Ecosystems: The goal of the thesis is to advance our understanding of competition in software ecosystems, i.e., the competition between a dominant platform owner (e.g., Apple) and complementors (e.g., app developers) from various angles, including innovation, regulation, and management.
      • Platform Ecosystems, Superstar Systems, Complementary Innovation

        Zugehörige Betreuer Beschreibung
        Nele Lüker In 2017, Apple, Google and Microsoft, the world’s three largest firms as measured by market capitalization, ran a platform business model. In a platform business model, firms allow independent third-parties, so-called complementors, to participate in the development and commercialization of their technology (Boudreau and Hagiu 2009; Parker and Van Alstyne 2005). Apple, for example, opened its iOS mobile operating system to independent “app” developers in 2008, which has since then grown to a platform that encompasses more than 2 million complementary apps. The success of platform ecosystems is highly dependent on innovative and high-quality complements of third-party developers (e.g., Gawer and Cusumano 2002). Hence, platform owners like Apple or Google seek for governance mechanisms to incentivize complementors to continuously differentiate and identify new ideas. One approach that platform owners are commonly applying is to actively foster superstar systems (Armstrong 2006; Farrell and Katz 2000). A superstar system is a market that concentrates demand “on a group of best sellers, although there exists a large number of very good and highly substitutive alternatives” (Rosen 1981, p. 845). Google and Apple, for example, channel consumer attention on their Android and iOS app platforms toward the Top 500 app rankings, which represent only a tiny fraction of the more than 2 million apps available in their app stores. By fostering superstar systems, complementors are forced to compete for few superstar positions which encourages them to differentiate from their competitors and to develop novel ideas. In this seminar, students are expected to review governance literature on superstar systems. For more information about platforms, start reading here: hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy
    • Termine

      Event Zeitraum / Deadline Arbeits­ergebnisse
      Registrierungs­zeitraum 30. Juli – 10. September 2018
      (mittags)
      - Registrierung über das Online-Tool
      - Regen Sie Ihr Themeninteresse mit einem ersten Entwurf Ihres Forschungs­ansatzes als Exposé an
      - Fügen Sie Ihren Lebenslauf, das Notentranskript und Ihr Exposé an
      Kick-Off Meeting 24. September 2018,
      9:00 - 10:00 Uhr in Raum O048, B1
      Teilnahme an der Kick-Off-Einführungs­veranstaltung, Kontakt und Treffen mit Ihrem Betreuer
      1. Meilenstein 8. Oktober 2018 (mittags) Ersten Entwurf bei Ihrem Betreuer einreichen:
      - Detaillierte Gliederung
      - Literatur­verzeichnis
      2. Meilenstein 5. November 2018 (mittags) Zweiten Entwurf bei Ihrem Betreuer einreichen:
      - Inhaltsverzeichnis
      - Einführung: vollständig formuliert
      - Methodik: vollständig formuliert
      - Ergebnisse: vollständig formuliert
      - Diskussion: strukturierter Entwurf
      Abgabe der Arbeit 19. November 2018 (mittags) Zwei Ausdrucke der Seminararbeit beim Sekretariat einreichen (bis 12 Uhr),
      Senden Sie eine digitale Version der Seminararbeit per E-Mail an Ihren Betreuer (bis Mitternacht).
      Abgabe der Präsentation tbd Senden Sie Ihre Präsentation im.ppt(x)-Format per E-Mail an Ekaterina Jussupow
      Präsentation tbd - Besuchen Sie das Seminar
      - Präsentieren und diskutieren Sie Ihre Seminararbeit in einem gemeinsamen Workshop
      - Diskussion und Feedback für mindestens eine Seminararbeit der anderen Studierenden