Services Marketing

Semester Fall
Type Compulsory Lecture
Hours/week 2
ECTS Credits 4
Assesment Written Exam (100%)
Language English
Timetable 04.09-04.12.19
Course Registration No registration needed.
Contact Mengmeng Niu, M.Sc.
Lecturer Prof. Dr. Florian Kraus
Kick Off Date 04.09.19
Exam Date 14.12.2019
Short Description Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions.

Learning Outcomes At the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context.
Course Material can be purchased from 04.09 in our secretary’s office during office hours.

Click here to see the syllabus.