|Assesment||Written Exam (100%)|
|Course Registration||No registration needed.|
|Contact||Mengmeng Niu, M.Sc.|
|Lecturer||Prof. Dr. Florian Kraus|
|Kick Off Date||04.09.19|
Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions.
|Learning Outcomes||At the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context.|
|Course Material||can be purchased from 04.09 in our secretary’s office during office hours.|
Click here to see the syllabus.