Gökhan Gecer
Bildungsweg
| seit 09/2016 |
Universität Mannheim GESS Student und Doktorand am Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing, Prof. Dr. Florian Kraus |
| 2013 – 2015 |
Koç University Graduate School of Sciences and Engineering, Istanbul Master of Science in Industrial Engineering |
| 2008 – 2013 |
TOBB University of Economics and Technology, Ankara Bachelor of Engineering in Industrial Engineering |
| 2004 – 2008 | Mersin Science High School, Mersin |
Berufserfahrung
| seit 09/2017 |
Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing, Prof. Dr. Florian Kraus, Universität Mannheim Wissenschaftlicher Mitarbeiter |
| 2014 – 2015 |
Koç University, Istanbul, Türkei Teaching Assistant in Modeling and Simulation, Quantitative Methods for Business and Applied Statistics |
| 09/2012 – 12/2012 |
Union der türkischen Handelskammern und Warenbörsen, Ankara, Türkei Praktikum |
| 09/2011 – 12/2011 |
DSK Group GmbH, Stuttgart Praktikum |
| 01/2011 – 04/2011 |
Turkish Aerospace Industries, Ankara, Turkei Praktikum |
Skills
| Sprachkenntnisse |
Englisch: sehr gut Türkisch: Muttersprache Deutsch: gut |
Forschungsinteressen
- Online selling
- Multi-channel selling
- New product marketing
Mitgliedschaften
- Mensa International-The High IQ Society
Publikationen
- Gecer, Gokhan, Kraus, Florian, and Stahl, Florian (2018), „Maximizing Customer Lifetime Value Through Strategic Channel Management: How To Incentivize Customers To Use Apps Versus Websites”, Proceedings of the Marketing Science Conference 2018, Philadelphia, USA,(13-16 June 2018)
- Gecer, Gokhan, Kraus, Florian, and Yildirim, Pinar (2019), „Allow or Block: Optimal Strategies against Ad-blockers in Competitive Markets”, Proceedings of the Marketing Science Conference 2019, Rome, Italy,(20-22 June 2019)