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MAN 455 Digital Social Innovation Lab - Young Academy

General Information

Lecturer Markus Mosig
Course Format Seminar
Credit Points 3 ECTS for students in Business Administration or Economics, 6 ECTS for students of Business Informatics.
Frequency Spring Semester 2020
Hours per Week 2 (in-class) + 10 (self-study)
Language English
Grading presentation (20%) and written summary of the social business model canvas, 12 pages per group (80%)
no pre-requisites  

Course Structure

The DSI Lab - Young Academy can be attended by the following bachelor programs: Business Administration, Economics and Business Informatics. Depending on the study program, the seminar will be structured differently and will be evaluated with either 3 or 6 ECTS points. 

For bachelor students of Business Administration and Economics:
Students will participate in four workshop sessions and a final pitch event. Their task is to develop a business plan for a digital social start-up idea, which will be presented at the end of the course. In addition, the students have to submit a written summary of the social business model canvas. This will be evaluated with 3 ECTS points. 

For bachelor students of Business Informatics:
The basic task also is to develop a digital social business idea. They also have to hold the presentation and hand in the summary of the social business model canvas. In addition to the workshop sessions, the students have to complete a MOOC (Massive Open Online Course) on „Purpose and New Work“ which will contain short knowledge quizzes. Therefore, the DSI Lab - Young Academy is graded with 6 ECTS points. Further information for students in the field of Business Informatics will be distributed soon via the channels of their program management.

For all the students, the course consists of independent group work and in-class sessions. The in-class sessions are listed below. In the first event we will form teams. If you have already found team members before and you are a group of four or five, please let us know. 

Topic Date Time Location
Kickoff Event – Ideation 20th April, 2020 10:15-15:15 B6, 30-32, E-F, Room 209
Idea Reframing 27th April, 2020 10:15-15:15 B6, 30-32, E-F, Room 008
Impact Pathways and Measurement 4th May, 2020 10:15-15:15 B6, 30-32, E-F, Room 008
Storytelling & Pitch Training 11th May, 2020 10:15-15:15 B6, 30-32, E-F, Room 008
Final Event / Pitch 18th May, 2020 14:00-18:00 B6, 30-32, E-F, Room 008

    Further Information

  • Brief Description

    The Digital Social Innovation Lab-Young Academy is a learning format with workshop sessions in which students work in teams (four to five students) and apply DesignThinking methods to develop an idea for a digital social start-up. In the classroom sessions, students will start with ideation and idea-reframing and then develop their own digital social business model. Additionally, they will learn about social impact measurement and get input on storytelling and a pitch training. At the end of the seminar, all the student teams will have to present their business ideas at the final pitch event in front of an expert jury!

    Students of Business Informatics additionally have to complete a MOOC (Massive Open Online Course). Here they will get more information about the topic „Purpose and New Work“. Students will participate in the MOOC parallel to the offline workshops which will contain short knowledge quizzes. To participate at the final examination, all parts of the MOOC have to be completed. 

  • Application

    If you would like to participate in this course, please register via Portal2. The deadline for registration is February 13th, 2020.

    Please note: The course is limited to 80 seats.

  • Contact

    If you have any questions regarding this seminar, please don't hesitate to contact Markus Mosig.

    Markus Mosig, M.Sc.

    Markus Mosig, M.Sc.

    wissenschaft­licher Mitarbeiter
    Universität Mannheim
    Lehr­stuhl für Unternehmens­verantwortung
    Schneckenhof Ost – Raum SO 103
    68161 Mannheim
    nach Vereinbarung

Updated: July 2018