[English only]

MAN 663 Digital Social Innovation Lab with SocEnt BW and SAP

General Information

Lecturer Michael Verbücheln
Course Format Seminar
Credit Points 6 ECTS
Frequency Every semester
Hours per Week 2 (in-class) + 10 (self-study)
Language English
Grading 70% Final presentation (incl. crowd-funding video); 30% Social Business Model Canvas
no pre-requisites  

Course Structure

The course mainly consists of independent group work and in-class sessions. The in-class sessions are listed below.

Topic Date Time
Kickoff Event – Ideation 02/25/2019 10:15-17:00h
Kickoff Event – Reframing 02/26/2019 10:15-17:00h
Business Modelling 03/04/2019 10:15-15:15h
Prototyping 03/05/2019 10:15-15:15h
Impact Orientation and Impact Analysis 03/25/2019 10:15-15:15h
Hackathon 04/08/2019 09:00-17:00h
Excursion to SAP/ Digital Business Modelling 04/29/2019 13:00-17:00h
Storytelling 04/30/2019 10:15-15:15h
Final Event / Pitch 05/17/2019 14:00-17:00h

    Further Information

  • Brief Description

    In cooperation with Social Entrepreneurship BW and SAP, this seminar gives students the possibility to create their own digital social start-ups. During the seminar, students work in teams (of approx. 4 students) to create ideas for digital social businesses and develop them in the course of one semester until they could be implemented. The students gain a deeper understanding of the potential of digital technology to remedy social and environmental problems, with insights into the areas of digitalization, sustainability, and social entrepreneurship. Social Entrepreneurs and SAP executives support the students as mentors and coaches during the program. At the end of the seminar, students pitch their ideas at the final event in front of a jury of experts. The best idea will receive an award. All participants receive further support through a strong network from SocEntBW and SAP to further implement their social business models. 

    For more information on the Digital Social Innovation Lab click on the official website.

  • Application

    If you would like to apply for this course, please fill in this form and send it to Michael Verbücheln. The deadline for applications is February 20th, 2019.

  • Contact

    If you have any questions regarding this seminar, please don't hesitate to contact Michael Verbücheln.

    Michael Verbücheln, M.Sc.

    Michael Verbücheln, M.Sc.

    Universität Mannheim
    Lehr­stuhl für Unternehmens­verantwortung
    Schloss
    Schneckenhof Ost – Raum SO 102
    68161 Mannheim
    Tel.: +49 621 181-1619
    E-Mail: verbuecheln(at)bwl.uni-mannheim.de
    Sprechstunde:
    nach Vereinbarung

Updated: July 2018