|Lecturer||Prof. Dr. Laura Marie Edinger-Schons|
|Credit Points||6 ECTS|
|Hours per Week||2 (in-class) + 10 (self-study)|
|Pre-requisites||None (basic statistic skills are recommended)|
|First Session||February 10th, 2020||10:15-11:45|
|Second Session||February 17th, 2020||10:15-11:45|
|Third Session||February 24th, 2020||10:15-11:45|
|Fourth Sessions||March 2nd, 2020||10:15-11:45|
|Fifth Session||March 9th, 2020||10:15-11:45|
|Sixth Session||March 16th, 2020||10:15-11:45|
Gary Loveman, former Chief Executive Officer and President of Caesars Entertainment Corporation: “There are three things that can get you fired from Caesars: Stealing, sexual harassment, and running an experiment without a control group.”
This course provides an introduction to the fundamental methodological issues that arise in experimental and quasi-experimental research. Illustrative examples are drawn from the behavioral sciences with a focus on the behavior of consumers and employees. Topics that are covered include: the development of research ideas; data collection and reliable measurement procedures; threats to validity; control procedures and experimental designs; and data analysis. Emphasis is placed on attaining a working knowledge of the use of regression and analysis of variance methods for experimental data.
Participants develop their own idea for an experimental study that will be presented, discussed, and developed in class. Participants write a short research paper summarizing the research idea, the methodological approach, as well as the expected contribution of the results.