MAN 693: Strategic Intellectual Property Management

Strategic Intellectual Property (IP) Management is becoming ever more important. IP management does not simply mean filing and maintaining different forms of intellectual property (patents, trademarks, copyright, or trade secrets) or concluding licensing deals. IP has to be integrated with overall business model design and corporate strategy. This course offers a broad introduction to the types and integrated use of IP. Economic rationales for the increasing contribution of IP rights will be analyzed. Furthermore, it relates IP to current trends in Innovation and Strategic Management like Open Innovation and the development of markets for IP and technology.

Lern- und Qualifikations­ziele
This course helps students develop an understanding of different types of IP rights, enables them to evaluate business situations involving IP rights, and to work up appropriate IP strategies for organizations of different sizes (startups, SMEs, MNEs) or active in different industries.

Notwendige Voraussetzungen

Inhaltliche Voraussetzungen
Basic bachelor-level knowledge on organization and management

Vorlesung2 SWS9 SWS
Prüfungs­form und -umfangWritten exam (60 min.)
Informationen zur Anmeldung
Geprüft durch
Durchführende Lehr­kraft
Prof. Dr. Karin Hoisl
Prof. Dr. Karin Hoisl
Dauer des Moduls 1 Semester
VerwendbarkeitM.Sc. MMM, M.Sc. WiPäd, M.Sc. VWL, M.Sc. Wirt. Inf., LL.M.
Programm­spezifische KompetenzzieleCG 1, CG 4
Benotung Ja
LiteraturJournal articles
See syllabus (no textbook)
All slides are available for download via ILIAS from the beginning, the slides of your guest lecturers will be made available right after their presentations
Economics of IP
Patents (T)
Patents – The Case of Microsoft (A)
Copyrights (T)
Copyrights – The Music and Movie Industries (A)
Trademarks & Designs (T)
Trademarks & Designs (G)
Guest lecture: Trademarks in MNCs
Trademarks & Designs – The Economics of Co­unterfeiting (A)
IP Strategy (T)
IP Strategy (G)
Guest lecture: IP Strategy & Management
IP Strategy (A)
IP Valuation (T)
Summary and exemplary exam questions
A= Application / T= Theory / G= Guest Lecture