MKT 740: Research Seminar

The seminar introduces students to academic work and therefore provides the basis for writing a master thesis in the field of marketing. Students individually prepare a written paper covering a current research topic and present their research findings in class.

Lern- und Qualifikations­ziele
Students will get acquainted with basic research techniques and will learn how to organize and structure their research. Furthermore, students will be introduced to presentation techniques.

Notwendige Voraussetzungen
Pass the course of MKT 510 (or Bachelor Course Marketing Fundamentals MKT 301)

Inhaltliche Voraussetzungen

Seminar2 SWS15 SWS
SpracheDeutsch, Englisch
Prüfungs­form und -umfangWritten paper (70%) of the final grade, presentation (30%) of the final grade
Informationen zur Anmeldungcentral organization by the Area Marketing
details see homepage of the chair
Geprüft durch
Durchführende Lehr­kraft
Prof. Dr. Florian Kraus
Prof. Dr. Florian Kraus
AngebotsturnusFrühlings-/Sommersemester & Herbst-/Wintersemester
Dauer des Moduls 1 Semester
VerwendbarkeitM.Sc. MMM, M.Sc. WiPäd
Programm­spezifische KompetenzzieleCG 1, CG 4
Benotung Ja